Integrated solution merges retail operations data with advanced analytics, automation to improve operational efficiency and drive better business outcomes for Amazon and Target suppliers.
The Pacvue Commerce Solution now includes integrated commerce data for Target. This is the only fully integrated omnichannel solution developed to connect store operations, inventory management, digital shelf, promotional activities, search and retail media, and competitive intelligence on a single platform. This omnichannel solution utilizes AI-driven insights to enhance in-platform offerings that connect commerce and media strategy, driving increased visibility into retail operations including fulfillment status and demand signals.
Omnichannel Insights and Actions
Pacvue Commerce for Target provides store-level intelligence, helping brands track fulfillment trends (Drive-Up, Pick-Up, Ship-to-Home), digital penetration, and regional demand. This allows for better allocation of inventory, media spend, and promotional strategies based on real-world consumer behavior.
Increased Media Efficiency and Automation
Pacvue enables brands to optimize retail media campaigns based on operational signals —whether it’s adjusting ad spend based on low stock, optimizing for profitability, or tracking 3P sellers in newly opened categories. With real-time alerts and predictive insights, Pacvue ensures brands can act before issues impact revenue while scaling their Target and Amazon businesses efficiently.
The unification of in-store and digital retail operations data help drive operational efficiencies, while future media and commerce integration will enable brands and agencies to adjust ad strategy in real time and measure incrementality to drive long-term profitable growth while maximizing market share.
Target Commerce key features include:
- Unified Data Integration: Consolidates daily and weekly feeds from Target’s vendor portals—without manual uploads. The direct integration ensures near real-time updates on sales, inventory and purchase orders, enabling suppliers to glean faster insights and reduce time spent wrangling data across spreadsheets.
- Advanced Reporting & Insights: Segments data by in-store or online sales to drill down on results across Drive-Up, Pick-Up or Shipt, as well as layer on shipping costs and cost of goods to identify profitability gaps. Additionally, suppliers can view regional, state and store-level analytics for planning & reporting and then export charts to Excel or PDF, streamlining collaboration with internal or external partners.
- Buy Box & 3P Monitoring: Tracks ownership status in newly opened Target categories and guards against unauthorized resellers, as well as protects against outages by tracking ownership of the pick-up, delivery and shipping buy boxes.
Pacvue Commerce helps brands run more data-driven, profitable Target and Amazon operations – whether managing core in-store volumes, growing digital share or fine-tuning campaign performance.
