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About the Author

Riku Laitasalo

Vice President, Client Services

Pacvue

Product Updates
Strategy & Trends
Read time 3 min read
March 10, 2022

New Repeat Purchase ROAS Widget in Pacvue

We are excited to announce the debut of our new Repeat Purchase Return on Ad Spend (ROAS) widget within the Pacvue Product Center.

Strategy & Trends
Read time 5 min read
December 1, 2021

Amazon Search and Display: Better Together

Many brands are seeing huge success when combining Amazon sponsored ads and display advertising in an effective strategy to reach new audiences and increase overall sales.

Strategy & Trends
Read time 5 min read
September 3, 2021

Showcase Your Brand with Walmart Connect Search Brand Amplifier

Put your brand in the spotlight with Search Brand Amplifier (SBA), yet another cost-effective search ad product from Walmart Connect.

Strategy & Trends
Read time 12 min read
July 22, 2021

What are Sponsored Display Ads? Everything You Need to Know

Everything you need to know about Amazon Sponsored Display Ads.

Retailer News
Strategy & Trends
Read time 6 min read
March 22, 2021

5 Things to Know After Walmart Pickup & Delivery (PD) Merged with Walmart.com

Walmart Pickup & Delivery: early trends, current limitations, ad campaign strategy recommendations, and sales attribution changes.

Strategy & Trends
Read time 2 min read
August 21, 2020

Advertising Out-of-Stock Items: Tactics You Can Use Now

By staying flexible and implementing proactive advertising strategies, you can overcome supply chain-related bottlenecks.

Strategy & Trends
Read time 6 min read
August 21, 2020

Three Reasons Winning Top of Search Doesn’t Matter

While reach is an important component to a brand’s overall strategy, in this article we will focus solely on sales efficiency.

Strategy & Trends
Read time 5 min read
August 21, 2020

What Should You Do When Two of Your Brands Compete in the Same Space?

Manufacturers often face situations where they have two or more brands that compete in the same space or category

Strategy & Trends
Read time 4 min read
August 20, 2020

How to Prepare Your Advertising for Prime Day 2020

Strategies you can use for this year's Prime Day

Strategy & Trends
Read time 6 min read
August 20, 2020

Get Rich or Die Trying: Two Primary Approaches to Projecting your 2020 Amazon Marketing Spend

If, like many advertisers, you're in the midst of preparing for the challenge of projecting your ad spend and strategy for next year, we can help.

Awards & Recognitions