About the Author

Pacvue

Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.

Q1 2021 CPC Report: eCommerce continues to accelerate

Pacvue analyzed our advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the eCommerce market. Summary Key Takeaways

Guides

April 21, 2021

Amazon Advertising Guide: Implementing a Test & Learn Strategy for Amazon Advertising

Are your Amazon ads optimized? Are the tests you’re running to optimize Amazon ads producing actionable results that you can put into practice? With consumers viewing product detail pages after only 1-2 searches and purchasing after considering only 2-3 products, optimized ads and content are key. With advertising strategies becoming more complicated and integrated, it […]

Automation vs. Manual Optimization

When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, […]

Reports

April 14, 2021

Q1 2021 CPC Report

eCommerce continues to accelerate ‍ As the pandemic pushed consumers worldwide indoors a year ago, eCommerce has seen exponential growth ever since. And according to eMarketer, this trend is expected to continue through 2021 with Amazon’s worldwide eCommerce sales to grow by nearly 12% to $532.20 billion, and Amazon’s global ad business is expected to grow by […]

Product Type Planning & Allocation

Campaign structure has an important impact on ad performance. “The more granular approach you take, the more efficient your campaign will be.” Pacvue’s advertising expert Clare Hogan said.

Product Updates

4 minutes

March 29, 2021

Pacvue Expands Sponsored Advertising to 7 Additional Retailers

Pacvue now supports sponsored product advertising on Ulta Beauty, Shipt, FreshDirect, Meijer, CVS, Staples, and Macy’s.

Guides

March 24, 2021

Staying Ahead: Winning Walmart with Paid Media

Gain Key Strategies for Walmart Sponsored Products and Future Paid Media Opportunities ‍ Is Walmart a key part of your eCommerce advertising strategy? The retail giant quickly went from an online marketplace worth experimenting on to a vital necessity for brands looking to amplify their reach and gain market share. As their mobile app […]

Product Updates

3 minutes

March 24, 2021

Pacvue Empowers Campaign Management and Optimization for Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite.

Reports

March 9, 2021

Q4 2023 CPC Report: Retail Media Benchmarks

Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and […]

Where Instacart Fits in Your Brands’ Marketplace Strategy

How brands can maximize growth using Instacart advertising and win the online grocery competition. Summary For this webinar, we’ve invited Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing, to help us uncover how brands can maximize growth with Instacart. Key Takeaways How to Maximize Growth Transcript LukeAllright. Good morning, everyone. This is the […]