About the Author
Amanda Dahlberg
Amanda Dahlberg is a marketing and communications specialist with international experience in both the US and Sweden. Her experience includes digital marketing strategy and execution, social media and community management, sales support, content marketing, product marketing, project management, lead generation, branding, PR, analytics, and SEO.
DSP vs Sponsored Display: 5 Key Differences between the Ad Types
Understanding the key differences between DSP and Sponsored Display ad types and the goals they can help you achieve will allow you to better balance your 2022 Amazon ad strategy.
Amazon DSP Overview: Integrating DSP Into Your Amazon Advertising Strategy
Amazon DSP (Demand-Side Platform) enables advertisers to take advantage of changes to eCommerce and the growth in DSP advertising.
How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
Ecommerce Advertising Growth Drivers in 2021
After the massive influx of new eCommerce shoppers, the rise of several new marketplaces, and the increase in options for advertisers, where will the industry go from here?
5 Last-minute Tips for a Successful Prime Day
A final checklist of last-minute tips for a successful Prime Day.