Unlock Growth During Summer Sales Events

Welcome to Pacvue’s 2025 Summer Sales Events Hub; your go-to source for tips, insights, best practices, and effective strategies to boost conversions, win your category and drive sales across Prime Day, Walmart Deals Day, Target Circle Week, and beyond!

Your one-stop shop for winning strategies

Tentpole sales events are an unmatched opportunity for enterprise brands and agencies to drive significant revenue and gain new customers. Starting your preparations as early as possible is the best way to ensure you can maximize profitability. And capitalizing on new customers and increased traffic is a great way to build longer term, full-funnel success. We’ll equip you with the data-driven insights and strategic guidance you need to outperform the competition and own your category this year!

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Q3 Playbooks

Q2 2025 Retail Media Benchmark Report Preview

Retail media continues to evolve fast in 2025, and brands need quick, actionable insights. Our Q2 Preview report distills the key insights you need now. From ad performance trends to category benchmarks and platform breakdowns across Amazon Ads, Walmart Connect, and Instacart, get a fast, focused and actionable snapshot.
Stay tuned —our full report drops later this month with a deeper dive, including Prime Day results, category trends, European data and strategic takeaways for the second half of the year.

Drive Momentum into the Next Summer Sales Event

Driving Success with Back to School on Walmart Through Pacvue

Pacvue and Walmart Connect are partnering to bring you a high-impact webinar designed to equip advertisers with the insights and strategies needed to win during this Back-to-School (BTS) Season. As one of the most competitive retail events of the year, BTS presents a critical opportunity for brands to capture shopper attention early and drive conversion across digital shelves. This session will show you how to elevate your BTS campaigns by tapping into Walmart Connect’s powerful retail media capabilities, enhanced by Pacvue’s best-in-class analytics, retail intelligence, and campaign automation.
Whether you’re looking to drive awareness, boost conversions, or maximize ROI, you’ll gain practical insights and platform-specific tactics to outperform the competition this BTS season.

AI-Optimized Tactics for Retail Media Success

6 Ways to Leverage AI to Supercharge Performance

With AI-powered tools transforming the way shoppers search, browse, and buy, success on Amazon demands more than just flashy deals. It requires strategic content optimization, real-time automation, and smart use of platforms like Amazon Rufus and Pacvue Copilot.
This AI checklist arms you with 6 proven AI-powered tactics to get ahead of the competition. Learn how to boost product visibility, improve campaign performance, and optimize every retail media dollar with intelligent automation.

Ready to learn more? Check out our recent articles

Five Key Takeaways for Advertisers from Prime Day 2025

Shorts for Driving eCommerce Success

Explore our video library for quick snippets and shorts, all about tentpole event insights, strategies and insights as you look ahead to Prime Day 2025!

See how we power tentpole growth for 70,000+ brands and agencies

Results

30%

Increase in Buy Box Ownership

Learn how Duracell Boosts Profitability and Ordered Revenue ahead of Prime Day with Pacvue

Pacvue’s Revenue Recovery was the seamless and successful solution we needed for resolving our co-op recovery problem, allowing us to recover over $1 million in a matter of six months. Working with Pacvue alleviated the burden of billing and allowed us to focus on business growth.
Rachel Goldman, Duracell’s Director of eCommerce

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Results

140%

increase in sales

Learn how Publicis Media achieved a 140% increase in sales for L’Oréal by harnessing the power of Pacvue to revolutionize their commerce

Publicis Media harnessed the power of Pacvue solutions to revolutionize their advertising efforts. Together, they optimized campaign performance, curbed out-of-budget expenditures during pivotal sales events, and mitigated brand cannibalization on competitive keywords.
Publicis Media for L’Oreal

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How Reckitt boosted sales and increased ROAS with Amazon Marketing Cloud's advanced targeting and segmentation

Results

91%

increase in return on ad spend

Learn how Reckitt boosted ROAS by 91% with Pacvue and AMC insights

Leveraging AMC attribution, Reckitt optimized their media mix to run Sponsored Search (SP + SB) and Display (DSP) in parallel. Reckitt’s success with AMC insights showcases the potential for brands to optimize their advertising strategies with Pacvue by leveraging centralized data to drive more effective remarketing and loyalty campaigns, ultimately resulting in increased sales and ROAS.
Reckitt for Enfamil® on Amazon

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Results for Colgate

Total purchase rates u0026 ROAS increase

Learn how Colgate, GroupM and Pacvue utilized AMC Audiences for Prime Day success

“In this case, AMC Audiences functionality was announced in May, just two months before Prime Day.  We adopted the feature immediately and built a robust customization tool and AMC audience template to make it easy for customers like GroupM to execute their custom strategy for Colgate.” - Melissa Burdick, President of Pacvue
Sabra for Amazon

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Results

72%

increase in return on ad spend

Learn how Hisense increased Walmart advertising ROAS 72% with Pacvue

By using Pacvue’s reporting feature, Hisense was able to quickly identify which platform and placement performed best and make appropriate bid modifiers. After adding bid modifiers, Hisense saw a 72% increase in ROAS, 46% increase in CVR and a 10% decrease in CPC.
Hisense for Walmart

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