Insights shaping the future of commerce

Explore trends, benchmarks, and perspectives shaping retail media and commerce.

AI & Agentic Commerce

Data & Insights

The 2026 Commerce Outlook: How AI, DSP, and Commerce Platforms Drive Performance

Retailers are building full-funnel, AI-powered ecosystems designed to connect media, commerce, and measurement. The brands that win will not be the ones optimizing the fastest inside ad platforms. They will be the ones aligning media performance to business outcomes.

Discovery Commerce

Strategy & Trends

Discovery Commerce in Retail Media: How Search & Discovery Are Changing in 2026

This shift known as discovery commerce is reshaping retail media in 2026. It changes how products gain visibility, how demand forms, and how performance should be measured. For retail media teams, understanding this shift is foundational to modern planning and execution.

Data & Insights

Strategy & Trends

The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media

Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.