In the ever-evolving digital commerce landscape, data is the foundation of strategic decision-making. At Pacvue, we prioritize seamless data partnerships to provide our users with the most comprehensive insights available. Our latest integration with Profitero enhances our ability to help brands optimize their eCommerce strategies with real-time digital shelf analytics and automated campaign management.
Your brand’s data, from your preferred data partner, all at your fingertips through Pacvue.
Pacvue’s open ecosystem is built on flexibility, ensuring that brands can leverage their preferred data sources while executing high-performance campaigns. Profitero, a leader in digital shelf analytics, provides brands with crucial insights into competitor performance, market trends, and category insights. By integrating these signals within the Pacvue platform, brands can drive more informed decision-making without switching between platforms.
“Pacvue is committed to providing brands with the most comprehensive data and automation capabilities available. Our platform supports data integrations that allow brands to access their brand’s data from their preferred data provider, all within Pacvue. By integrating Profitero’s digital shelf insights with Pacvue’s in-platform optimization capabilities, we are ensuring that Profitero-supported brands can act on this real-time data efficiently and effectively, staying ahead of the competition.”
– Lindsey Holt, Director of Agency Partnerships, Pacvue
The Partnership: Profitero and Pacvue
Profitero is a leading digital commerce company, specializing in intelligence-driven, end-to-end solutions that unify media, content, operations, and strategy. In 2022, Profitero was acquired by Publicis Groupe, a global marketing and communications leader.
“Partnering with Pacvue on Shelf Intelligent Media for over two years has empowered our shared customers to innovate and optimize their national campaigns with our store-level digital shelf signals, scaling more effective targeting and automation. We’re excited to continue our collaboration as we expand to more retailers worldwide.”
– Caroline Ballard, Vice President Commerce Media, Profitero
Brands and their agencies are using Shelf Intelligent Media to accelerate their retail media KPIs and convert new shoppers, faster. For example, a leading food & beverage portfolio includes three coffee brands seeking to maximize performance in the same category. To address this, the agency implemented innovative SIM governance rules rooted in competitor availability, tailored to each brand’s competitive landscape on Walmart. As a result, the Coffee portfolio saw a 458% higher New to Brand ROAS and a 57% reduction in Cost per Acquisition.
Key Benefits of the Pacvue x Profitero Integration
1. Enhanced Data Access
Pacvue and Profitero’s interoperability allows brands to connect digital shelf insights to action their preferred data within their media optimizations, seamlessly in Pacvue. This ensures businesses can access essential insights without disrupting their internal data adoption processes.
2. Automation with Profitero Signals Powered by Pacvue’s Rule Library
By incorporating Profitero signals within Pacvue’s vast Rule Library, brands can automate vital marketing and sales functions, allowing instant action against key market changes. Key automation capabilities include:
- Competitor ASIN Inventory Status: Automatically adjusts campaigns when competitors go out of stock, helping capture market share.
- Competitor Price Fluctuations: Ensures brands remain competitive by responding dynamically to pricing fluctuations.
- Competitor Promotion StatusTracking: Adapts strategies based on competitor promotions for more agile campaign execution.
- Brand Price Changes: Monitors price changes to maintain pricing effectiveness and market positioning.
- Buy Box Status: Optimizes advertising based on Buy Box status, a crucial factor in driving sales on platforms like Amazon.
3. Real-Time Insights & Performance Tracking
With Profitero SIM Reporting, users can view when automation rules are triggered and how these changes impact campaign performance. This transparency helps brands tie real-time market shifts to concrete ROI improvements.
Empowering Smarter Commerce Decisions
By combining Profitero’s powerful digital shelf analytics with Pacvue’s automation and activation capabilities, brands can now action their Profitero data signals—seamlessly optimizing campaigns, improving market responsiveness, and driving higher returns across priority retailers in the US & globally.
