About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
10 minutes
Weeks of Cover: Preventing Out of Stock Inventory, Lost Sales and SEO Ranking
The Weeks of Cover metric helps merchandising managers think of inventory in terms of time. By keeping a close eye on WoC, you can avoid inventory stock outs and lost sales.
17 minutes
The Ultimate Guide to Share of Voice in Retail Media
Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns, but how can you assess your performance against competitors? To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where Share of Voice (SOV) comes in. Share of Voice analysis […]
11 minutes
How to Win the Amazon Buy Box
Learn how to become the Amazon Buy Box (Featured Offer) and boost your sales potential with this ultimate guide from Pacvue.
5 minutes
Celebrating the Impact of Innovation: Pacvue Takes Home Top Honors
We’re only five months into 2025, and it’s already been a rollercoaster of tariff news and economic shifts. But even amidst the uncertainty, we want to take a moment to celebrate some industry recognition that underscores the importance of building effective solutions to help brands navigate whatever comes next. Recent awards programs have recognized not […]
1 minute
What to Measure & How to Win in the World of Retail Media
The retail media landscape is expanding rapidly and offers brands new opportunities to engage with customers at the time of purchase. However, the increasing number of platforms and metrics can make it difficult to determine where to concentrate measurement efforts and how to transform resulting insights into successful strategies.
2 minutes
Pacvue Appoints Ross McNab as Chief Revenue Officer to Accelerate Global Growth
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the hiring of Ross McNab to Chief Revenue Officer, where he will continue to drive the company’s overall growth strategy and expansion. Most recently, McNab was Chief Revenue Officer at Vistar Media, and has held executive roles at Cardlytics […]
7 minutes
How to Simplify Your Multi-Channel Commerce Strategy and Improve Agility in 2025
When brands are agile with their inventory, ad budgets, promotions, and competitive tactics, they sell more, improve margins, and gain category share. But when you’re managing a multi-channel commerce strategy, maintaining that level of agility can be a major challenge. The sheer scale and data complexity, made even more difficult by non-standard measurements across retailers, […]
7 minutes
How to Optimize eCommerce Advertising Spend with Automation
No matter how targeted and creative your ad campaign is, factors beyond your control can significantly influence the payoff potential. For example, your ads might be driving shoppers to the Amazon Buy Box, but you’ll be lining the pockets of a third-party (3P) seller if they’ve beaten you on price. Operational issues or shipping delays […]
3 minutes
Pacvue Receives “Overall Digital Commerce Platform of the Year” In 2025 RetailTech Breakthrough Awards Program
Pacvue, the leading Commerce Operating System that integrates retail media, commerce management and measurement, today announced it is the recipient of “Overall Digital Commerce Platform of the Year” in the third annual RetailTech Breakthrough Awards program. The company’s first-to-market platform drives incrementality, profitability and market share for brands, while turning insights into actionable recommendations. With […]
1 minute
Strategies for Winning the MegaSales
The MegaSales of the big retailers represent both risk and opportunity, and the trade-offs of both are constantly shifting. Listen to Digital Shelf Institute’s podcast with Sunava Dutta, Chief Product Officer at Pacvue, to delve into effective approaches to winning in key digital marketplaces. Here’s what it covers:
7 minutes
How to Use Digital Shelf Insights to Boost Amazon Advertising Campaigns
When advertising and ecommerce teams share insights, everybody wins. Understanding how your products are performing on the digital shelf can significantly boost Amazon advertising effectiveness and Amazon sales overall. For example: While this all seems like common sense, in reality, utilizing the data you need (Amazon sales data, stock levels, organic share of voice) to […]
4 minutes
Uber Ads Comes to Instacart: What CPG Brands Need to Know
This week, Uber Advertising announced that the company will be tapping into Instacart’s Carrot Ads retail media solutions to help unlock new audiences for advertisers who use Uber Eats Sponsored Items. This means that any brands that are already using Instacart Carrot Ads can now run campaigns on Uber Eats directly from Instacart, making campaign […]
Awards & Recognitions
