About the Author
Melissa Burdick
Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.
7 minutesOh, “CRaP” and Ways to Deal with It
CRaP is Amazon's affectionate term for "Can't Realize A Profit"
5 minutesInvest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
4 minutesExpert Advice: Seven Top eCommerce & Marketing Podcasts
We’ve turned to a few eCommerce experts to find out what they’re listening to regularly.
5 minutesHow to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.
Awards & Recognitions
