Tag: Retailer News
3 min readAmazon Sponsored Display Ads for Twitch
Amazon announced that it will start placing Sponsored Display ads, more commonly known as banner ads, inside Twitch livestreams.
3 min readWalmart Connect Sponsored Products API Update
Walmart Connect has several exciting updates to its Sponsored Products API, starting with an entirely new omni-channel platform that serves customers’ needs more efficiently.
2 min readDrive Brand and Product Discovery Using Amazon Posts (beta)
Amazon Advertising’s Posts, currently in beta, is a unique way to help drive brand and product discovery with curated lifestyle images in a shoppable feed on Amazon.
2 min readThe CitrusAd Grocery Network Unleashes Retail Media Opportunity
The CitrusAd Grocery Network encompasses more than 23,000 stores and represents $180 billion in omnichannel sales, including both local favorites and well-known national retailers.
6 min read5 Things to Know After Walmart Pickup & Delivery (PD) Merged with Walmart.com
Walmart Pickup & Delivery: early trends, current limitations, ad campaign strategy recommendations, and sales attribution changes.
2 min readResponsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative
4 min readAmazon Product Update – Three Beta Features to Watch
Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.
2 min readAmazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
< 1 min readWalmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program
Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.
< 1 min readRetail Dive: WSJ: Amazon tests private label pop-ups on product pages
from an article that originally appeared in Retail Dive
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