Summary
A leading energy drink brand needed to improve agility, audience targeting, and execution speed when launching new campaigns. By implementing Walmart Search and Onsite Display within Pacvue, the brand streamlined creative, accelerated campaign launches, and enhanced audience segmentation. With a strong focus on New-to-Brand (NTB) growth, the brand leveraged custom audience building to drive both conversion and loyalty strategies, resulting in a 15% New to Brand Sales lift.
Pacvue’s automation and dedicated support enabled the team to test quickly, refine strategies with smaller budgets, and scale successful initiatives with ease, ultimately leading to significant time savings, increased market share and a total sales lift.
The Opportunity
Before seeking out a unified commerce solution like Pacvue, the brand sought to improve their ability to:
- Increase Creative & Campaign Execution Speed: Creative approvals many times took up to two months, leading to delays or even campaign cancellations.
- Improve Audience Targeting: Walmart’s native platform lacked the granular segmentation needed to refine audience targeting.
- Boost Budgeting & Optimization: The inability to adjust budgets in real-time or pause underperforming campaigns restricted efficiency.
- Gain Greater Executional Control: Reliance on WMC limited the brand’s agility in scaling campaigns, delaying responsiveness to market opportunities.
The Solution
By adopting Pacvue’s Walmart Search and Onsite Display solution, the brand was able to:
- Accelerate Creative Approval & Launches: With Pacvue’s support, the brand moved from an up to 2.5 month launch cycle to 48 hours, avoiding delays that previously caused cancellations, amounting to a time savings increase of 3000+%.
- Improve Audience Targeting & Customization to Increase New-To-Brand (NTB) Growth: The brand created conversion-focused and loyalty-building segments tailored for Walmart shoppers, driving an increase in New-To-Brand (NTB) sales of 15%.
- Enhance Budget Flexibility: Gained the ability to test campaigns with small budgets, analyze performance, and quickly scale based on results.
- Streamline Reporting & Decision-Making: Pacvue’s dashboards enabled the team to respond instantly to retailer and leadership inquiries.
Results
By using Walmart Search and Onsite Display through Pacvue, the brand achieved more efficient and scalable advertising performance.
- +138% Media Sales Lift
- +15% New-to-Brand Sales
- 2.5 months to 48 hours Campaign Launch Time
“Pacvue’s Walmart Onsite Display solution has completely changed how we operate. We no longer have to wait months for creative approvals or risk missing campaign launches. With faster execution, real-time audience testing, and smarter budget controls, we’ve gained the flexibility we always needed. Pacvue’s team is truly an extension of ours, always ready to jump in and help us move faster.”
