Keeping up-to-date with the latest in retail media can be tricky, but no need to worry. Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments.
Home Depot Launches Self-Service Ads Platform, Orange Access
Home Depot’s ads business, Orange Apron Media, has launched “Orange Access,” a new self-service ads platform powered by Vantage to help advertisers manage campaigns through a single, easy-to-use interface. The new platform allows brands to buy these onsite and offsite ads together. Advertisers can also update campaigns as they run and view real-time reporting on the performance of ads. According to Home Depot, the tool will help advertisers tweak their placements using metrics like in-store sales and offsite ad impressions.
Amazon To Increase Number of Ads and Ad Formats on Prime Video
Amazon plans to significantly increase ads on Prime Video by 2025 as part of its growing focus on ad-supported streaming. Despite initial concerns, the company has seen little customer drop-off since adding ads eight months ago. Amazon aims to attract more brands with interactive ads that allow users to shop directly while watching shows. With a global ad reach of 200 million monthly viewers, Prime Video’s unique integration with Amazon’s retail platform is driving strong ad sales growth, contributing to the company’s rising digital advertising revenue.
Walmart Luminate Insights Activation Now Available on Walmart Connect
Walmart has launched the Luminate Insights Activation for Walmart Connect, now available to all Walmart Luminate Charter suppliers and their agencies. This new integration merges Walmart Luminate’s insights with Walmart Connect’s omnichannel retail media solutions, offering suppliers enhanced tools for optimizing product, brand, and category sales. Brands can leverage Walmart Luminate’s data to better inform their Walmart Display (Onsite and Offsite) campaigns, identifying key media opportunities and saving time by automating data analysis and media planning.
Acosta Group: Physical Stores are the Next Major Retail Media Channel
Acosta Group’s recent Seamless Shopper Qualitative Research Study highlights the growing influence of retail media, particularly within physical stores, and outlines key consumer expectations for a seamless shopping experience. The study emphasizes that grocery consumers, across generations, still prefer in-store shopping for items like produce, meats, and seafood. As a result, physical stores are becoming a new retail media channel, with brands using in-store digital content to engage customers directly. This shift allows brands to connect with shoppers in real time, leveraging programmatic digital signage to deliver relevant, timely content.
Pacvue and Trellis Coming Together for Amazon Tools League Forum
What happens when two Amazon Advertising titans come together for an open forum about their best-in-class software? Pacvue and Trellis are coming together on October 10 at 2:00 pm ET/11:00 am PT to discuss the Amazon Tools League and what makes both of these products stand out in the advertising market.
Join us live for an honest discussion on where these tools excel, what’s on the roadmap, and a live Q&A. David Zimmerman will host the event with Ali Babul, Chief Evangelist at Trellis, and will be joined by Melissa Burdick (Co-founder and President at Pacvue), Anne Harrell (Product Evangelist at Pacvue), Krishna Vemulapali (Co-Founder and Chief Product Officer at Trellis), and Luke McGinnis (Chief Revenue Officer at Trellis). Save your spot here.
