About the Author
Zachary Zaerr
Zachary Zaerr is an e-commerce and advertising expert with experience on Amazon, Walmart, Instacart, and Criteo ppc advertising. Additional areas of expertise include Amazon DSP, deals and events, marketing and promotional planning, content and SEO, and Amazon strategic initiatives. Prior work experience includes Amazon vendor management, state government, advocacy groups, procurement finance, and estimating and pricing.
5 min readUsing Bid Placement Modifier Rules to Succeed on Amazon
Bid Placement Modifiers are an effective way to ensure you’re winning your most important keywords and that products are being promoted on the most effective detail pages.
4 min readNavigating Amazon Private Label Exclusive Search Placements
This is a follow-up to our August 2020 blog post ‘New Exclusive Search Placements for Amazon Private Label Products’ detailing the release of the new “from our brands” placements.
6 min readEverything You Need to Prepare for Amazon Prime Day 2021
Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.
6 min readHow Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
3 min readAll’s Fair in Love and Amazon Sponsored Ads
Some interesting insights into how brands should leverage Amazon Advertising to optimize their strategy before, during, and after microseasons and other holiday events.
3 min readTop 5 Walmart.com Advertising Optimizations Before Black Friday
5 optimizations to focus on before Black Friday on Walmart.com.
4 min readHow to Get Started with Instacart Featured Products
Instacart Advertising 101: how to get started with Instacart featured products, how Instacart keyword bidding works, best practices, and more.
4 min readNew Exclusive Search Placements for Amazon Private Label Products
As they become more disruptive in their promotion of Private Label products, having a robust paid search strategy will be more critical than ever.
5 min readRetaking Your Brand: How to Use Amazon Paid Search to Capture Sales With a Messy Third Party Channel
If you are an established national brand that sells on Amazon, you have likely encountered challenges with Third Party (3P) sellers.
6 min readWalmart’s Sponsored Products and How Brands Can Use Them
Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.
Awards & Recognitions
