About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
4 minutes
Amazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.
5 minutes
How to Scale Your Retail Media Advertising Program
This post covers some best-kept secrets from an industry expert, such as opportunities, challenges, budget, and metric evaluation for your retail media advertising campaigns.
Beyond ROAS: The 5 Media Metrics You Need to Know
To run eCommerce ad campaigns to their fullest potential, you need to be able to measure them against your objectives. That means going beyond Return on Ad Spend (ROAS). Without a set of metrics that aligns with your campaign goals and business objectives, it’s easy to lose sight of the campaign purpose. In this eBook, […]
6 minutes
8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales
This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.
5 minutes
How to Map Amazon DSP Audiences to the Marketing Funnel
This post highlights how mapping your Amazon audiences to where they live in the marketing funnel helps you better develop your overall ad strategy.
Winning With Walmart – Strategies for Success on Walmart Connect
Updates to Walmart Connect's Second Price Auction model, changes to Walmart's relevancy criteria, campaign optimization tips, and more.
5 minutes
Using Amazon Marketing Cloud for Multi-touch Attribution
This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.
Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Prime Day 2022 advertising data and learnings, how to use Prime Day insights to prepare for Q4 deal events, and more.
How to Scale Your Retail Media Program
Merge joined Pacvue to cover how brands can scale their retail media program, challenges brands face when scaling, and budget allocation.
5 minutes
What Price Localization Is and Why You Should Be Using It
This guest post highlights how price localization works and some tips you can use for your business as part of your localization strategy in any market around the globe.
Amazon Performance Quiz Card
Are you maximizing every opportunity to drive profitable growth while decreasing revenue leaks? This Amazon performance quiz card will help determine if there are opportunities for your brand to improve. Marketing Agency Leaders and Professionals, eCommerce Directors, and eCommerce Sales Managers can leverage this quiz card to: … and much more! Fill out the form […]
4 minutes
Kroger and Pacvue Expand with On-site Advertising
This blog gives an overview of Kroger, its advertising opportunities for brands, and the collaboration with Pacvue as an API Partner.
Awards & Recognitions
