About the Author
Nick Franck
Nick Franck is a passionate journalist with a love for storytelling, video, and content creation. His diverse skill set includes experience in audio, video, and web content management, making him a multi-faceted creative professional. Nick's organizational abilities extend to project management, where he excels under tight deadlines. His dynamic nature thrives on challenges, making him a valuable asset in social campaigns and content creation.
2 min read5 Must-Knows Before Prosper Show 2024
Get ready for Prosper Show 2024 at Mandalay Bay in Vegas. Learn the five must-knows before diving into the ultimate Marketplace Seller Event of the Year.
4 min readThe Super Bowl, Amazon, and the Evolving World of Advertising
We’re just days away from Super Bowl LVIII in Las Vegas, featuring the Kansas City Chiefs and the San Francisco 49ers. While the game itself remains consistent, the way people watch and the advertising during the big game have evolved big time. Since 1996, the Super Bowl has been TV’s most-watched live event, with over […]
4 min readAmazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
5 min readCES 2024 Unlocked: Essential Takeaways & Highlights
CES 2024 is officially a wrap, and whether you were racing between meetings in Las Vegas or catching up from the comfort of your home, the Pacvue team was on the scene to cover the most important events. During the event, there was a notable emphasis on innovation centered around sustainability, reflecting the technology industry’s […]
2 min readSam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
3 min readWalmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
6 min readPacvue 2023 In Review
It’s a bit surreal that 2023 is already behind us! At Pacvue, it was a fantastic year filled with celebrations of success alongside our clients, partners, and advocates. As an organization, we believe we’ve gained a deeper understanding of our customers’ needs and are committed to growing with their best interests at heart. Before we […]
3 min readInsights from Cyber Monday 2023
The weeklong surge of digital deals reached its peak on Cyber Monday. While many brands are extending their deals throughout the week, let’s put the spotlight on Cyber Monday. Following Adobe’s report of a record-breaking Black Friday sales event, reaching $9.8 billion, expectations for Cyber Monday were notably heightened. As we explore the initial data, Cyber Monday exceeded […]
5 min readInsights from Black Friday 2023
The turkey has been devoured, the games have concluded, and a new era of Black Friday is upon us. Gone are the days of braving the early morning chill and camping outside stores for Black Friday deals. The era of in-person bargain hunting has transformed into a more convenient and digital experience, all from the […]
Pacvue President Melissa Burdick named among Ad Age’s Leading Women 2023
Melissa Burdick, the President and Co-founder of Pacvue, has been recognized as one of Ad Age's Leading Women 2023.
Awards & Recognitions
