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Meet Pacvue at Kroger Retailer Summit

January 22, 2025 | Chicago, IL

Sign-Ups Are Now Closed

We’re pleased to invite you to the Kroger Retailer Summit, an exclusive event presented by Pacvue and Kroger at the 84.51° Chicago office on January 22, 2025.

A Full Day of Learning

Leadership members from Pacvue, Kroger, agencies, and brands will present relevant topics that will provide you with new strategies you can begin using right away:

  • • Maximizing Outcomes in Commerce
  • • The Pacvue Method to Building Faster, Better, Stronger
  • • Maximizing ROI on Pacvue

Take advantage of this actionable, expert-led agenda to learn how to push your growth needle in 2025!

  • • 12:00 – 1:00 PM: Registration + Networking
  • • 1:00 – 1:15 PM: Welcome Remarks
  • • 1:15 – 2:00 PM: Keynote Session “Using Retail Data to Power Brand Growth”
    • ○ CPG brands face growing threats and complexity today. But retailers like Kroger have embraced their role in the broader marketing world. Today, retail data is helping brands understand their categories, solve brand challenges, and influence purchase behaviors as never before. Learn more about Kroger’s unique commerce capabilities and how brands are winning in today’s landscape.
    • ○ Speaker: Claire Straus, Advertising Director, Kroger Precision Marketing
  • • 2:00 – 2:45 PM: Panel Discussion
  • • 2:45 – 3:00 PM: Networking Break
  • • 3:00 – 4:00 PM: Breakout Session 1 “Maximizing ROI on Pacvue”
    • ○ Speaker: Zach Bryson, VP Sales, Pacvue
  • • 3:00 – 4:00 PM: Breakout Session 2 “The Pacvue Method to Building Faster, Better, Stronger”
    • ○ Speaker: Clare Hogan, Head of Retailer Partnerships, Pacvue
  • • 4:00 – 4:15 PM: Networking Break
  • • 4:15 PM – 5:00 PM: Breakout Session 3: “The Channel-Agnostic Future of Retail Media”
    • ○ Brands need to expand beyond loyal shoppers to thrive in omnichannel commerce. The data science that sits with retailers today can be a powerful predictive engine. Brands are now using purchase history to analyze audience segments and identify new households likely to convert. Discover how Kroger is building the next generation of media to apply retail data across the entire purchase journey.
    • ○ Speaker: Sarah Scherer, Product Director – Platform Experience, Kroger Precision Marketing
  • • 4:15 PM – 5:00 PM: Breakout Session 4
  • • 5:00 – 5:30 PM: Closing Remarks
  • • 5:30 – 6:30 PM: Networking Reception at Snorkelbox