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Amazon DSP 2026 Quick Guide: The growth story and what to do next

Average daily spend on Amazon DSP grew 24.6% year over year in Q2 alone, and new-to-brand sales grew 26.6% both year over year and quarter over quarter. Get the five steps for getting in before the channel gets more crowded.

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Where the growth is coming from. Three consecutive quarters of rising DSP spend, a 63.3% jump in detail page view rate, and a $6.03 return for every dollar spent on Black Friday DSP campaigns, even during the most competitive week of the year.

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A brand that fixed its funnel. Ecomcy’s DSP reporting looked fine on the surface, but more than 90% of attributed sales were coming from shoppers who already knew the brand. Reallocating spend toward cold audiences grew new-to-brand purchases 117%.

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Five moves to make now. From auditing what’s already running to building audiences two weeks ahead of your next sale: the steps for brands getting into DSP for the first time, or getting more out of it.

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Sponsored Ads win the click from someone already searching for your product. DSP works upstream of that, reaching shoppers with display, video, audio, and streaming ads based on shopping behavior and purchase history, on Amazon and off it. That means richer formats than a sponsored placement allows, targeting built on real purchase habits instead of keywords, and audiences you can build instead of waiting for someone to search.

See what makes DSP different

Video’s share of DSP spend climbed from about a quarter of the budget in mid-2025 to nearly a third by Q2 2026. Brands that built audiences two weeks ahead of Prime Day 2026 saw daily spend and sales climb before the sale even started, with new-to-brand sales running nearly 20% higher than the week before and peaking above 52% on the final day.

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The brands seeing the strongest results aren’t treating DSP and Sponsored Ads as separate budgets. Upper-funnel DSP campaigns build the audience pool, Sponsored Ads convert it, and retargeting keeps that pool warm between purchases. That connective approach is driving more of the efficiency gains than any single budget increase.

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la différence pacvue

Nous aidons plus de 70 000 marques et agences à obtenir des résultats commerciaux à grande échelle

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Ecomcy turned to Pacvue Advertising for Amazon DSP as the operational engine to support a phased shift toward an NTB-focused acquisition strategy. Pacvue gave the visibility and control needed to restructure the program without sacrificing stability.

117% Increase in NTB Purchases
166% increase in NTB Share of Total Purchases
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L’Oréal UK et Publicis Media UK ont relié directement les indicateurs de disponibilité en magasin à la mise en œuvre médiatique via le Commerce Media OS d’ Pacvue, garantissant ainsi que les dépenses publicitaires soient concentrées de manière dynamique sur les fiches produits en stock et éligibles à l’ Buy Box.

+1,42x Augmentation de ROAS
+1,44x Augmentation de CTR
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En synchronisant les solutions « Commerce » et « Publicité » d’ Pacvue, Duracell a mis en place une automatisation axée sur la rentabilité, intégrant notamment le taux de marge nette (Net PPM%), la gestion des prix par produit ( Buy Box) et des règles de gestion des stocks, afin de protéger ses marges et de récupérer plus d’un million de dollars de chiffre d’affaires perdu sur Amazon en six mois.

$1M+ Reprise du chiffre d'affaires en six mois
93% Taux de réussite de la quantité totale
20 % Augmentation de la participation d'buy box
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Grâce au système d'exploitation commercial Pacvue, la marque Mitchum de Revlon et Horizon Media ont associé leurs investissements médias à des signaux commerciaux en temps réel afin de passer d'ajustements réactifs à Amazon proactive sur l'ensemble du tunnel de conversion Amazon .

13 % Augmentation moyenne du chiffre d'affaires hebdomadaire
+19 Amélioration du classement des meilleures ventes (BSR)
5 % Augmentation des revenus issus du référencement payant
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The window is narrowing.

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Three quarters of DSP growth data
A real brand case study
Five steps to get started

*Based on DSP spend and performance data Pacvue tracked across Q1 and Q2 2026.