Amazon DSP 2026 Quick Guide: The growth story and what to do next
Average daily spend on Amazon DSP grew 24.6% year over year in Q2 alone, and new-to-brand sales grew 26.6% both year over year and quarter over quarter. Get the five steps for getting in before the channel gets more crowded.
The Amazon DSP 2026 Quick Guide
Get the full guide on what’s driving DSP growth in 2026, and how to build a plan before your next big sales moment.
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Three straight quarters of DSP spend growth, and what’s behind it
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How Ecomcy grew new-to-brand purchases 117% by fixing where its DSP budget was actually going
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The four shifts reshaping the channel: upper-funnel investment, early audience building, full-funnel connection, and AI-built audiences
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Five next steps for auditing, testing, and launching Amazon DSP campaigns
ガイドの内容
Where the growth is coming from. Three consecutive quarters of rising DSP spend, a 63.3% jump in detail page view rate, and a $6.03 return for every dollar spent on Black Friday DSP campaigns, even during the most competitive week of the year.
See the growth data
A brand that fixed its funnel. Ecomcy’s DSP reporting looked fine on the surface, but more than 90% of attributed sales were coming from shoppers who already knew the brand. Reallocating spend toward cold audiences grew new-to-brand purchases 117%.
See the case study
Five moves to make now. From auditing what’s already running to building audiences two weeks ahead of your next sale: the steps for brands getting into DSP for the first time, or getting more out of it.
See the next stepsAmazon DSP, by the Numbers
Based on DSP spend and performance trends Pacvue tracked across Q1 and Q2 2026
Sponsored Ads win the click from someone already searching for your product. DSP works upstream of that, reaching shoppers with display, video, audio, and streaming ads based on shopping behavior and purchase history, on Amazon and off it. That means richer formats than a sponsored placement allows, targeting built on real purchase habits instead of keywords, and audiences you can build instead of waiting for someone to search.
See what makes DSP differentVideo’s share of DSP spend climbed from about a quarter of the budget in mid-2025 to nearly a third by Q2 2026. Brands that built audiences two weeks ahead of Prime Day 2026 saw daily spend and sales climb before the sale even started, with new-to-brand sales running nearly 20% higher than the week before and peaking above 52% on the final day.
See the growth dataThe brands seeing the strongest results aren’t treating DSP and Sponsored Ads as separate budgets. Upper-funnel DSP campaigns build the audience pool, Sponsored Ads convert it, and retargeting keeps that pool warm between purchases. That connective approach is driving more of the efficiency gains than any single budget increase.
See how full-funnel works7万社以上のブランドや代理店に対し、大規模なコマース成果を提供
すべてのケーススタディ
Ecomcy turned to Pacvue Advertising for Amazon DSP as the operational engine to support a phased shift toward an NTB-focused acquisition strategy. Pacvue gave the visibility and control needed to restructure the program without sacrificing stability.
ロレアルUKとパブリシス・メディアUKは、Pacvueの「Commerce Media OS」を活用し、小売店舗での販売準備状況を示すシグナルをメディア運用に直接連携させ、在庫があり「Buy Box 」の対象となる商品リストに広告費が動的に集中されるようにしました。
Pacvueのコマースおよび広告ソリューションを連携させることで、デュラセルは、純PPM%、Buy Box 、在庫ルールなどを含む収益性を考慮した自動化を導入し、利益率を確保するとともに、Amazon における6か月間で100万ドル以上の売上損失を回復させました。
Pacvue「Commerce Operating System」を活用し、レブロンのミッチャムブランドとホライゾン・メディアは、メディア投資とリアルタイムのコマースシグナルを連携させることで、事後対応型の調整から、Amazon 全ファネルにわたる積極的なAmazon へと転換しました。
The window is narrowing.
ガイドをダウンロード*Based on DSP spend and performance data Pacvue tracked across Q1 and Q2 2026.