About the Author
Pacvue
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
Kroger Advertising 101 Guide: Everything You Need to Know
Advertisers can grow their brand equity with Kroger, the third largest retailer in grocery eCommerce sales nationally, just behind Walmart and Amazon. As America’s largest grocery retailer, Kroger serves 60 million households annually nationwide. The grocery giant was also an early investor in the digital space, providing a substantial competitive advantage over legacy grocers. Kroger […]
Ask Us Anything About PPC Optimization: Destaney Wishon and Kyle Kirkwood
Amazon ads PPC optimization strategies, advertising strategy for Black Friday, and how to incorporate DSP into brands’ ad strategy.
5 minutesEmployee Spotlight: Nate Shurilla, Head of APAC
In this series, we will be spotlighting one of our newest employees, Head of APAC, Nate Shurilla, who leads sales and strategy for Pacvue in the Asian-Pacific.
Retail Media Q4 Campaign Recommendations
Expert insights from Criteo to help brands plan for Q4 retail media campaigns, trends that brands can expect this year, and key takeaways.
5 minutesHow to Increase Visibility and Sales with Amazon Advertising Campaigns
This article covers 3 Amazon ad types, why the Amazon advertising platform has never been easier, and how brands can utilize Amazon automation to optimize their strategy.
3 minutesFirst-to-Market Integration with Sam’s Club Member Access Platform (MAP)
This new partnership will empower Sam’s Club Members to better discover the brands and products they like most.
4 minutesAmazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.
5 minutesHow to Scale Your Retail Media Advertising Program
This post covers some best-kept secrets from an industry expert, such as opportunities, challenges, budget, and metric evaluation for your retail media advertising campaigns.
Beyond ROAS: The 5 Media Metrics You Need to Know
To run eCommerce ad campaigns to their fullest potential, you need to be able to measure them against your objectives. That means going beyond Return on Ad Spend (ROAS). Without a set of metrics that aligns with your campaign goals and business objectives, it’s easy to lose sight of the campaign purpose. In this eBook, […]
6 minutes8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales
This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.
5 minutesHow to Map Amazon DSP Audiences to the Marketing Funnel
This post highlights how mapping your Amazon audiences to where they live in the marketing funnel helps you better develop your overall ad strategy.
Winning With Walmart – Strategies for Success on Walmart Connect
Updates to Walmart Connect's Second Price Auction model, changes to Walmart's relevancy criteria, campaign optimization tips, and more.
Awards & Recognitions
