8 minutes
The Ultimate Guide for Brands Utilizing Target’s Retail Media Network in 2025
Target’s retail media network, Roundel, is one to watch in 2025. Why? Target has created an exciting value proposition for brands wanting a little more bang for their buck. As competition continues to rise, Target’s Roundel is offering an appealing combination of easy-to-use tools, value-for-money advertising options, and one of the largest first-party data sets […]
1 minute
Inside Retail Media: 1-on-1 with Roundel’s Brittany Marzette
In our latest “Inside Retail Media” interview, Pacvue’s Melissa Burdick sits down with Brittany Marzette, Sr. Director, Partner Solutions Group at Roundel, to explore how signal sharing, advanced measurement, and AI-driven targeting are reshaping retail media.
14 minutes
Honoring Women Leaders in Retail Media – Presented by Pacvue
In celebration of Women’s History Month, we’re honoring the women leaders driving innovation and breaking barriers in retail media and commerce.
3 minutes
Introducing Pacvue Commerce for Target: Pacvue Unveils First Fully Integrated Omnichannel Solution for Unified Retail Operations Management
Integrated solution merges retail operations data with advanced analytics, automation to improve operational efficiency and drive better business outcomes for Amazon and Target suppliers. The Pacvue Commerce Solution now includes integrated commerce data for Target. This is the only fully integrated omnichannel solution developed to connect store operations, inventory management, digital shelf, promotional activities, search and […]
1 minute
Inside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster
In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvue’s 2025 “Inside Retail Media” interview series to explore how brands can maximize their reach and impact.
1 minute
Inside Retail Media: 1-on-1 with GroupM’s Sam Bukowski
In this exclusive “Inside Retail Media” interview, two women at the forefront of retail media, Pacvue’s President Melissa Burdick and GroupM’s Global Head of Commerce Sam Bukowski, break down the trends shaping 2025.
4 minutes
Walmart Onsite Display and the New Age of Retail Media
Create, manage, and optimize onsite display campaigns directly through Pacvue’s integration with Walmart Connect’s latest ad innovation: Walmart Onsite Display Advertising!
6 minutes
Getting Started with Walmart Onsite Display: The Ultimate Guide for 2026
Learn how to get started with Walmart Onsite Display campaigns, now available in Pacvue's platform.
3 minutes
Pacvue Launches Walmart Display Campaign Management to Seamlessly Create and Manage Onsite Display Campaigns
Beginning today, Walmart Connect advertisers can leverage Pacvue to launch and optimize onsite display ads, simplify workflows and target high-value shopper segments using Walmart’s first-party data Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced the launch of Walmart Display Campaign Management, empowering advertisers to effortlessly create and […]
1 minute
Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger
In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.
2 minutes
Pacvue Unlocks New Benefits for Advertisers on Chewy Ads Platform
Discover the robust tools and features that advertisers can now leverage on Chewy in this practical, to-the-point blog post.
3 minutes
January 31 Weekly Retail Roundup
Catch up on this week’s news, including: New AI solutions from Amazon and OpenAI, Microsoft shares its commitment to Commerce media, and Instacart tackling the Superbowl
Awards & Recognitions
