Headed to unBoxed? unWind after unBoxed with Pacvue, The CPG Guys​, and Amazon Ads at our private happy hour built for connecting, unwinding, and letting loose.

RSVP Now

Protección de datos

Last updated: September 1, 2026

These Terms of Service, together with the terms in any Order Forms you may execute, and any additional agreements, schedules, exhibits or other terms referred to herein or in an Order Form (collectively, the “Terms”) govern your access to and use of the Services (defined below) provided by Pacvue Corporation, a Washington corporation (“Pacvue”, “we” or “our”).

Al (1) hacer clic en una casilla que indica aceptación, (2) acceder o utilizar los Servicios de Pacvue, (3) crear o acceder a una cuenta en el sitio web o la aplicación de Pacvueo (4) ejecutar un Formulario de pedido, usted acepta y está de acuerdo con estas Condiciones. Si usted está aceptando en nombre de una empresa u otra entidad legal, usted declara que tiene la autoridad para obligar a dicha entidad y sus afiliados a estos términos y condiciones, en cuyo caso el término "usted" o "Cliente" se referirá a dicha entidad y sus afiliados. Si carece de dicha autoridad, o no está de acuerdo con estos términos y condiciones, no debe aceptar estos Términos y no puede utilizar los Servicios.

PacvueSe prohíbe a los competidores directos de Pacvueacceder a los Servicios o utilizarlos, salvo previo consentimiento por escrito de . Además, no se podrá acceder a los Servicios con el fin de supervisar su disponibilidad, rendimiento o funcionalidad, o para cualquier otro fin de evaluación comparativa o competitivo.

Because the Services are always changing, we may need to revise these Terms at any time. We will always revise the “Last updated” date above to reflect the current Terms. If we materially change these Terms, we will provide you with reasonable advance notice, such as by sending an email notification and/or providing notice through the Services. By continuing to access or use the Services, you confirm your acceptance of the revised Terms and all of the terms incorporated herein by reference.

 

1. DEFINICIONES

  • 1.1 "Afiliada" significa cualquier entidad que directa o indirectamente controle, sea controlada por, o esté bajo control común con la entidad sujeta.
  • 1.2 “Bug” means any defect, error, flaw, failure, fault, or mistake in the code, files, scripts, agents, AI models, program, software, system, or service.
  • 1.3 Por "Contenido" se entiende la información obtenida por Pacvue de fuentes públicas o de terceros proveedores de contenidos y puesta a disposición del Cliente a través de los Servicios.
  • 1.4 "DatosdelCliente" se refiere a los datos y la información proporcionados o puestos a disposición por el Cliente a Pacvue a través de su uso de los Servicios. Para mayor claridad, los Datos del cliente no incluyen ningún Contenido.
  • 1.5 Por "código malicioso" se entiende el software destinado a causar daños, incluidos, por ejemplo, virus, gusanos, bombas de relojería y troyanos.
  • 1.6 "Servicios gestionados" hace referencia a cualquier servicio gestionado que Pacvue pueda prestar al Cliente si se solicita de conformidad con una Orden de pedido.
  • 1.7 "Hoja de Pedido" se refiere a cualquier hoja de pedido suscrita por el Cliente y Pacvue que incorpore las presentes Condiciones.
  • 1.8 “Outside Platform” means any third-party platform or service supported by the Services and configurable by Customer to interoperate with the Services, such as the online marketplace made available by Amazon Services LLC, TikTok and TikTok Shop, and other third-party advertising, commerce, or social media platforms.
  • 1.9 “Personal Information” means any information relating to an identified or identifiable natural person, or as may otherwise be defined as “personal information” or “personal data” under applicable Privacy Laws.
  • 1.10 “Privacy Laws” means any laws, rules, directives and regulations pertaining to data privacy and/or the protection of Personal Information, including (i) Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (“GDPR”); (ii) United Kingdom’s Data Protection Act of 2018 and other implementation of the GDPR; (iii) the California Consumer Privacy Act of 2018 (commonly called ‘CCPA’); (iv) the Australian Privacy Act 1988 (Cth) and the Australian Privacy Amendment (Enhancing Privacy Protection Act) (2012); (v) the Canadian Personal Information Protection and Electronic Documents Act, SC 2000, c 5 (PIPEDA); and (vi) any amendments, successor legislation or regulations thereto.
  • 1.11 Por "Servicios Adquiridos" se entenderán los Servicios concretos (incluidas todas las Actualizaciones de los mismos) y, en su caso, las Actualizaciones y los Servicios Gestionados, adquiridos por el Cliente o sus Filiales de conformidad con una Orden de Pedido.
  • 1.12 “Services” means the features or functionalities enabled by the Pacvue software provided by Pacvue and its Affiliates, including Updates, Upgrades, AI Features, and Pacvue Agent thereto. For clarity, the “Services” exclude Content and Outside Platforms.
  • 1.13 Por "Plazo de Suscripción" se entiende el plazo establecido en una Orden de Pedido.
  • 1.14 Por "Actualización" se entenderá cualquier actualización de cualquiera de los Servicios que se produzca en el curso ordinario de las actividades de Pacvuey que se ponga a disposición general de los clientes de terceros de Pacvue de dichos Servicios.
  • 1.15 Por "Mejora" se entiende cualquier característica o funcionalidad de los Servicios que no esté disponible de forma general para los clientes de terceros de Pacvue de un Servicio concreto.
  • 1.16 “Usage Data” means any data and information created by virtue of Customer’s use of the Services or as derived in non-identifying, aggregate form from the processing of Customer Data. For clarity, Usage Data does not include any Personal Information.
  • 1.17 "Usuario" significa el Cliente, o cualquier persona autorizada por el Cliente, para acceder o utilizar los Servicios.
  • 1.18 “AI Features” means any functionality within the Services that uses artificial intelligence, machine learning, or large language model technologies, including (a) Campaign AI (Pacvue’s proprietary machine learning models for bid optimization, budget management, and campaign automation) and (b) Generative AI Features (functionality powered by enterprise application programming interfaces from third-party providers such as OpenAI, Anthropic, Google, and AWS Bedrock).
  • 1.19 “Agentic Workflows” means automated, AI-driven processes within Pacvue Agent that generate recommendations and, upon Customer approval, execute actions within the Services subject to Customer-defined guardrails and parameters.
  • 1.20 “Beta Services” means any Services or features thereof that are designated by Pacvue as “beta,” “preview,” “early access,” “pilot,” or similar terms, or that have not been made generally available.
  • 1.21 “Data Processing Addendum” or “DPA” means the Global Data Processing Addendum published by Pacvue and incorporated herein by reference, which governs the processing of Customer Personal Data.
  • 1.22 “Halo Reporting” means Pacvue’s proprietary modeled attribution feature that measures the estimated downstream impact of advertising on one Outside Platform (such as TikTok) on sales performance on another Outside Platform (such as Amazon).
  • 1.23 “Pacvue Agent” means Pacvue’s AI-powered conversational intelligence feature within the Services that provides data analysis, report building, recommendations, and, where enabled, approval-based execution of actions through Agentic Workflows.
  • 1.24 “Security Incident” means a confirmed breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Customer Data.

2. PRESTACIÓN DE SERVICIOS. SIEMPRE QUE USTED CUMPLA CON LAS PRESENTES CONDICIONES, PACVUE SE COMPROMETE A LO SIGUIENTE:

  • 2.1 License Grant. Upon entering these Terms, Pacvue grants you a limited, non-assignable, non-sublicensable, non-transferrable, and non-exclusive license, during the Subscription Term, to access and use the Services, including the Content thereon, for your internal business purposes solely in the manner permitted by these Terms and subject to the use restrictions described below.
  • 2.2 Provision of Purchased Services. During the Subscription Term, Pacvue will:
    • (A) poner a disposición del Cliente los Servicios y Contenidos adquiridos en virtud de las presentes Condiciones de conformidad con toda la legislación estadounidense aplicable en general a la prestación de los Servicios por parte de Pacvuea sus clientes (es decir, sin tener en cuenta el uso particular de los Servicios por parte del Cliente);
    • (B) proporcionar asistencia estándar para los Servicios adquiridos al Cliente a través de los Servicios sin cargo adicional (o asistencia mejorada, si se adquiere expresamente en virtud de un Formulario de pedido);
    • (C) prestar cualquier Servicio Gestionado que pueda solicitarse de conformidad con una Orden de Pedido; y
    • (D) realizar esfuerzos comercialmente razonables para que los Servicios adquiridos estén disponibles las 24 horas del día, los 7 días de la semana, excepto en los siguientes casos: (i) periodos de inactividad planificados (de los que Pacvue hará todo lo posible por avisar con antelación), (ii) cualquier indisponibilidad o interrupción causada por circunstancias ajenas al control razonable de Pacvue, incluidos, por ejemplo, casos fortuitos, actos de gobierno, inundaciones, incendios, terremotos, tornados, tifones, avalanchas o tormentas de nieve, disturbios civiles, actos terroristas, huelgas u otros problemas laborales, interrupción, fallo o retraso del proveedor de servicios de Internet, interrupción, fallo o retraso del servidor o servidores de Pacvue, interrupción, error o finalización de la Plataforma externa, o denegación de servicio, ataque o pirateo informático, y (iii) cualquier error, indisponibilidad, interrupción o suspensión causada por cualquier Error en los Servicios, siempre que Pacvue trabaje para remediar dicho Error en un plazo razonable.
  • 2.3 Agency as Customer. In the event that Customer is an advertising agency entering into these Terms on behalf of one or more of its advertiser clients, Customer represents, warrants and agrees that:
    • (A) tiene la facultad de actuar en nombre de sus clientes y todas las acciones del Cliente relacionadas con las presentes Condiciones se inscribirán en el ámbito de su mandato;
    • (B) se asegurará de que sus clientes cumplan con las presentes Condiciones y con los términos de cualquier formulario de pedido;
    • (C) es responsable de los actos u omisiones de sus clientes, incluidos aquellos que constituyan un incumplimiento de las presentes Condiciones o de un formulario de pedido;
    • (D) it has the right to grant the rights granted hereunder with respect to any intellectual property, account information, Customer Data and/or other materials provided or made available by Customer to Pacvue (with the acknowledgment that the term “Customer Data” will be deemed to include data provided by Customer’s advertiser clients); and
    • (E) En caso de que surja cualquier controversia relacionada de cualquier modo con las presentes Condiciones, con cualquier formulario de pedido o con los servicios de Pacvue, únicamente el Cliente, en su calidad de parte en las presentes Condiciones, y no ninguno de los clientes del Cliente, estará autorizado a interponer una reclamación contra Pacvue.
  • 2.4 Protection of Customer Data.
    • (A) Prohibición de información personal de terceros. Reconoces y aceptas que, al prestar los Servicios, Pacvue puede recibir o tener acceso a Datos del Cliente procedentes de ti o a través de tus cuentas en Plataformas Externas. Reconoces que los Servicios no están diseñados para recibir, recopilar, almacenar ni tratar ninguna información personal de terceros (salvo, para mayor claridad, la relacionada con los Usuarios). Usted se compromete a no facilitar ni tratar ninguna información personal de terceros a través de los Servicios. Pacvue no asumirá responsabilidad alguna por cualquier información personal de terceros facilitada por el Cliente que incumpla lo establecido en esta sección. Cada parte se compromete a informar sin demora a la otra si descubre cualquier información personal de terceros entre sus Datos del Cliente. El tratamiento de cualquier Dato Personal del Cliente se regirá por el Anexo de Tratamiento de Datos.
    • (B) Right to Provide. By providing Customer Data to Pacvue, you represent and warrant that you have the right to provide such Customer Data for the uses set forth herein. You further agree that no Customer Data violates the privacy rights of any individual or intellectual property rights of any third party. Without limiting the foregoing, you represent and warrant the use of the Customer Data as permitted under these Terms and complies with all applicable laws and any privacy policies applicable to the Customer Data by virtue of its provenance.
    • (C) Protection; Compliance with Laws. All collection, use, and processing of Customer Data will comply with all applicable U.S. laws, rules and regulations. Pacvue implements and maintains commercially reasonable administrative, physical, and technical safeguards designed to protect the security, confidentiality, and integrity of Customer Data; however, you acknowledge that no security measures involving transmission of Internet-accessible data are perfect. Pacvue maintains security incident management policies and procedures and will, to the extent permitted by law, promptly notify you in the event of any unauthorized access to or disclosure of your Customer Data. Pacvue will make commercially reasonable efforts to identify and remediate the cause of any actual or reasonably suspected security incident.
    • (D) Services Improvement. You agree that Pacvue may use Customer Data in aggregated form for the purpose of general statistical analysis, improvement of the Services, and to create reports, studies, analyses and other work product (however, Pacvue shall not distribute any such aggregated data in a manner identifiable as originating from the Customer Data without your prior written consent). Pacvue may also use aggregated and de-identified data for benchmarking, analytics, AI model improvement, and product development, provided that such data does not identify or permit identification of Customer. You acknowledge that the Services create, and process Usage Data and you agree that Pacvue may use Usage Data for any purpose.
    • (E) AI Data Handling. With respect to AI Features: (i) Customer Data processed by Campaign AI is used solely for the individual Customer’s account and is not used to train models shared across customers; (ii) Customer Data is not used to train any third-party shared AI model, which is contractually prohibited through Pacvue’s data processing agreements with its AI providers; (iii) Pacvue’s Generative AI architecture processes Customer Data within Pacvue’s own infrastructure, and Customer campaign data is not transmitted to third-party AI providers; (iv) third-party AI providers do not retain any persistent memory of Customer Data; and (v) all AI-generated outputs are scoped to data that the applicable User has permission to view within the Services.
    • (F) Subprocessors. Pacvue may engage subprocessors to assist in providing the Services, subject to written obligations providing protections not materially less protective than those set forth herein. A current list of subprocessors is available upon request. Customer’s continued use of the Services following notice of a new subprocessor constitutes consent to such engagement.

3. PLATAFORMAS Y CONTENIDOS EXTERNOS

  • 3.1 Relationship with Outside Platforms and Services. The Services integrate with, interact with and/or provide links to Outside Platforms. Outside Platforms include, without limitation, Amazon, TikTok, TikTok Shop, Walmart, Instacart, and other third-party advertising and commerce platforms. Pacvue has no affiliation, association, or sponsorship by any Outside Platforms nor does it endorse any Outside Platforms. Pacvue does not make any representation, warranty or guaranty regarding the products, services, acts or omissions of any Outside Platforms or anything that takes place between you and any such third parties, whether or not they are designated by Pacvue as “certified” or otherwise. It is your responsibility to analyze and interpret the terms of service, privacy policy, community standards and other contracts of all Outside Platforms that are applicable to your use of the Services (collectively, “Outside Terms”), and you acknowledge that such Outside Terms are solely between you and the applicable Outside Platforms. We have no control over any Outside Platform and are not a party to any Outside Terms.
  • 3.2 Outside Platform interoperability. Pacvue cannot guarantee the continued availability of any particular Outside Platform feature and may cease providing them without entitling Customer to any refund, credit, or other compensation, such as if an Outside Platform provider ceases to make the Outside Platform available for interoperation with the corresponding Services features in a manner acceptable to Pacvue. Customer acknowledges that Outside Platforms may modify their APIs, policies, data-sharing practices, or platform features at any time, and that such modifications may affect the availability or functionality of certain Services features, including those related to TikTok, TikTok Shop, and other discovery commerce platforms.
  • 3.3 Necessary Services. Without limiting the generality of the foregoing, you acknowledge and agree that in order for the Services to work with certain Outside Platforms, such as Amazon’s marketplace services for sellers, you must grant us access to your applicable third-party account(s) with such Outside Platforms, such as your Amazon account for Amazon’s marketplace services.
  • 3.4 Customer’s Right to Access. You represent that you have the rights to access and grant us access to any Outside Platforms you use with the Services, and that you are an owner or authorized user of the Outside Platform accounts you authorize us to incorporate. You further agree and acknowledge that we do not own or operate such Outside Platforms and we are therefore not responsible for the operations, security, or performance of such Outside Platforms or Customer Data provided thereby.
  • 3.5 Release. By using the Services, you hereby release Pacvue from, and waive any and all claims or claim rights that you may have against Pacvue, and release and indemnify Pacvue against any claims that any third party may have against us, arising from or related to (i) your use of any Outside Platforms, including if accessed or used via our Services, and (ii) any Outside Terms, applicable privacy policies or any other rules or regulations of such third parties entered into by you or applicable to you, including a breach thereof by you or any applicable Outside Platform.
  • 3.6 Third Party Content. Content on the Services may be supplied by third parties. Any opinions, advice, statements, services, offers, or other information that constitutes part of the content expressed or made available by third parties (including other users) are those of the respective authors or distributors and not of Pacvue. You may enter into correspondence with or participate in promotions of such third parties, such as advertisers promoting their products or services. Any such correspondence or participation, including the delivery of and the payment for products, services or content, are solely between you and each such third party. Pacvue neither endorses nor is responsible for the accuracy or reliability of any opinion, advice, submission, posting, or statement made on the Services.
  • 3.7 Removal of Content and Outside Platforms. If Customer receives notice from Pacvue that an Outside Platform must be removed, modified and/or disabled to avoid violating applicable law, applicable Outside Terms or third-party rights, Customer will promptly do so. If Customer does not take required action in accordance with the above, or if in Pacvue’s judgment immediate action is necessary or continued violation is likely to reoccur, Pacvue may disable Customer’s use of the applicable Outside Platform within the Services and any related aspect of the Services to the extent it deems necessary to avoid violating applicable law, applicable Outside Terms or third-party rights. If requested by Pacvue, Customer shall confirm such deletion and discontinuance of use in writing and Pacvue shall be authorized to provide a copy of such confirmation to any such third-party claimant or governmental authority, as applicable. In addition, if Pacvue is required by any third-party rights holder to remove Content or receives information that Content provided to Customer may violate applicable law, Outside Terms or third-party rights, Pacvue may discontinue Customer’s access to such Content through the Services.

3A. FUNCIONES DE IA Y AGENTE « PACVUE »

  • 3A.1 General. The Services include AI Features and Pacvue Agent, which use artificial intelligence and machine learning technologies to provide data analysis, reporting, recommendations, and, where enabled, approval-based execution of actions through Agentic Workflows. Customer acknowledges that AI Features are designed to augment, not replace, human decision-making.
  • 3A.2 AI Outputs. AI-generated outputs, including recommendations, reports, analyses, queries, and audience segments, are provided for informational purposes and are subject to the disclaimers set forth in Section 8.4. Pacvue does not warrant that AI outputs will be accurate, complete, or achieve any particular result. All AI outputs are reviewable and overridable by Customer, and no AI-generated action is applied to Customer’s account without Customer’s knowledge and, where applicable, express approval.
  • 3A.3 Customer Guardrails. Customer may configure rules, parameters, and guardrails for AI Features, including Campaign AI, within the Services. Pacvue’s AI Features will operate within such Customer-defined guardrails. Customer is responsible for reviewing and configuring guardrails appropriate for its business objectives.
  • 3A.4 AI Governance. Pacvue maintains an AI Governance Committee that oversees the development, deployment, and monitoring of AI Features. Pacvue conducts guardrail testing prior to the release of new AI Features and maintains continuous monitoring against baseline performance metrics with automated alerts and the ability to disable AI Features independently without affecting other Services functionality.
  • 3A.5 Third-Party AI Providers. Certain Generative AI Features are powered by enterprise APIs from third-party AI providers. Customer acknowledges that: (a) Pacvue’s agreements with such providers contractually prohibit the use of Customer Data for training shared AI models; (b) such providers do not retain persistent memory of Customer Data; and (c) Pacvue selects providers that maintain enterprise-grade security standards. The availability of specific Generative AI Features may depend on the continued availability of third-party AI provider services.
  • 3A.6 Pacvue Agent in Third-Party Applications. Pacvue Agent may be accessible through third-party applications, such as Slack, enabling Customer’s Users to interact with Pacvue Agent within those applications. Customer is responsible for ensuring its Users’ compliance with both these Terms and the applicable third-party application’s terms of service when using Pacvue Agent through such applications.
  • 3A.7 Halo Reporting. Halo Reporting uses statistical modeling to estimate the impact of advertising on one Outside Platform on sales performance on another Outside Platform. Customer acknowledges that: (a) Halo Reporting provides modeled estimates rather than deterministic attribution; (b) results depend on data sufficiency requirements, including minimum advertising spend thresholds and historical data availability; (c) Halo Reporting results should not be the sole basis for business decisions; and (d) the accuracy of Halo Reporting may vary based on product category, seasonality, promotional activity, and other market factors.
  • 3A.8 MCP (Model Context Protocol). Pacvue’s MCP functionality provides read-only data export capabilities. MCP does not permit campaign edits, spend changes, or budget modifications. MCP access credentials are bound to the applicable User’s existing Pacvue permissions, and all MCP credential issuance, use, and revocation is logged. Lost MCP credentials cannot be recovered and must be rotated.

3B. SERVICIOS BETA

  • 3B.1 Beta Access. Pacvue may make Beta Services available to Customer from time to time. Customer’s use of any Beta Services is voluntary and subject to any additional terms Pacvue may specify. Customer’s use of Beta Services may also be governed by separate beta-specific terms and conditions (such as an Open Beta agreement), which are incorporated into and form part of these Terms. In the event of a conflict between these Terms and any beta-specific terms, the beta-specific terms shall prevail with respect to the applicable Beta Services.
  • 3B.2 Beta Disclaimers. BETA SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT ANY WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. PACVUE MAY MODIFY, SUSPEND, OR DISCONTINUE ANY BETA SERVICES AT ANY TIME WITHOUT NOTICE OR LIABILITY. Beta Services may contain bugs, errors, or inaccuracies, and Pacvue makes no commitment regarding the availability, reliability, or performance of Beta Services. Features or functionality described in connection with Beta Services may never be made generally available. Beta Services may be limited to specific campaign types, ad formats, or platform capabilities, and the scope of features available during any beta period may not reflect the full functionality planned for general availability.
  • 3B.3 Beta Feedback and Participation. Customer agrees that Pacvue may use any feedback, suggestions, or ideas provided by Customer in connection with Beta Services without restriction or obligation. Beta Services may include participation requirements, such as providing feedback, supporting case study development, or other engagement obligations, as specified in the applicable beta-specific terms.
  • 3B.4 Transition to General Availability. Beta Services may be provided at no charge during the applicable beta period. Customer acknowledges and agrees that: (a) upon general availability of a Beta Service, continued access will require execution of a paid subscription agreement or Order Form at Pacvue’s then-current pricing; (b) participation in a beta program does not guarantee any specific pricing, discount, or preferential terms at general availability unless separately agreed to in writing by Pacvue; and (c) Pacvue will use commercially reasonable efforts to provide Customer with reasonable advance notice prior to the end of a beta period and the commencement of paid subscription requirements.
  • 3B.5 Beta Confidentiality. Beta Services, including all associated features, functionality, roadmap information, and performance data shared by Pacvue in connection with a beta program, constitute Pacvue’s Confidential Information. Customer shall not disclose, publish, or disseminate any information regarding non-public Beta Services features or roadmap details without Pacvue’s prior written consent. This includes public commentary, competitive benchmarking disclosures, and social media posts describing pre-release product capabilities.

4. USO DE LOS SERVICIOS Y CONTENIDOS

  • 4.1 Subscriptions. Unless otherwise provided in these Terms or subsequently agreed to by the parties in writing, (a) Purchased Services and access to Content are purchased as subscriptions for the Subscription Term and (b) subscriptions for additional Services may be added during a Subscription Term through a new schedule to an Order Form at Pacvue’s standard pricing for such Services. Customer agrees that its purchases are not contingent on the delivery of any future functionality or features, or dependent on any oral or written public comments made by Pacvue regarding future functionality or features.
  • 4.2 Usage Limits. Customer agrees to abide by any usage limits set forth in an Order Form. If no such usage limits are set forth, then Customer agrees to a reasonable usage of the Services consistent with usage norms across Pacvue’s general customer base as measured by objective criteria such as API calls. In the event of excess usage, Pacvue may work with Customer to (a) reduce Customer’s usage to meet any limit or normal range or (b) increase Customer’s pricing proportionately to its departure from any limit or normal range by a reasonable amount mutually agreed to by Pacvue and Customer to account for the excess usage.
  • 4.3 Customer Responsibilities. Customer will (a) be responsible for its Users’ compliance with these Terms or any other applicable requirements, terms, or conditions provided by Pacvue in writing, (b) be responsible for the interoperation of any Outside Platforms with which Customer uses Services or Content, (c) use commercially reasonable efforts to prevent unauthorized access to or use of Services and Content, and notify Pacvue promptly of any such unauthorized access or use, (d) use Services and Content only in accordance with these Terms and applicable laws and government regulations, and (e) comply with terms of service of any Outside Platforms with which Customer uses Services or Content. Any use of the Services in breach of the foregoing by Customer or Users that in Pacvue’s judgment threatens the security, integrity, or availability of Pacvue’s services, may result in Pacvue’s immediate suspension of the Services. However, Pacvue will use commercially reasonable efforts under the circumstances to provide Customer with notice and an opportunity to remedy such violation or threat prior to any such suspension.
  • 4.4 Usage Restrictions. Customer agrees that it and its Users will not:
    • (A) poner a disposición de cualquier persona que no sea el Cliente o los Usuarios ninguno de los Servicios o Contenidos, ni utilizar ninguno de los Servicios o Contenidos en beneficio de ninguna persona que no sea el Cliente o sus filiales, salvo que Pacvue indique expresamente lo contrario;
    • (B) vender, revender, conceder licencias o sublicencias, distribuir, poner a disposición, alquilar o arrendar cualquier Servicio o Contenido, o incluir cualquier Servicio o Contenido en una oferta de servicios de oficina o de externalización;
    • (C) utilizar los Servicios o la Plataforma Externa para almacenar o transmitir material que constituya una infracción, sea difamatorio o, de cualquier otro modo, ilegal o ilícito, o para almacenar o transmitir material que vulnere los derechos de privacidad de terceros;
    • (D) utilizar los Servicios o la Plataforma Externa para acceder, procesar, almacenar o transmitir cualquier Código Malicioso;
    • (E) interferir o alterar la integridad o el funcionamiento de cualquiera de los Servicios o de los datos de terceros que estos contengan;
    • (F) intentar obtener acceso no autorizado a cualquier Servicio o Contenido, o a los sistemas o redes relacionados con ellos;
    • (G) permitir el acceso directo o indirecto a cualquier Servicio o Contenido, o el uso de los mismos, de forma que se eluda un límite de uso contractual, ni utilizar ningún Servicio para acceder o hacer uso de cualquier elemento de propiedad intelectual de Pacvue , salvo en la medida en que lo permitan las presentes Condiciones o con el consentimiento expreso por escrito de Pacvue;
    • (H) modificar, copiar o crear obras derivadas basadas en los Servicios o en cualquier parte, característica, función o interfaz de usuario de los mismos;
    • (I) copiar el Contenido, salvo en los casos permitidos en el presente documento o con el consentimiento expreso por escrito de Pacvue,
    • (J) realizar «framing» o duplicar cualquier parte de cualquiera de los Servicios o Contenidos;
    • (K) salvo en la medida en que lo permita la legislación aplicable, desmontar, realizar ingeniería inversa o descompilar los Servicios o el Contenido, ni acceder a ellos con el fin de: (i) crear un producto o servicio competidor; (ii) crear un producto o servicio utilizando ideas, características, funciones o gráficos similares a los de los Servicios; (iii) copiar cualquier idea, característica, función o gráfico de los Servicios; o (iv) determinar si los Servicios entran dentro del ámbito de aplicación de alguna patente;
    • (L) utilizar los Servicios con cualquier fin ilícito;
    • (M) utilizar los Servicios para cualquier otro fin prohibido por Pacvue, si bien Pacvue hará todo lo comercialmente razonable para notificar al Cliente con antelación cualquier otro fin prohibido de este tipo;
    • (N) utilizar las funciones de IA para generar contenidos que sean engañosos, falsos o perjudiciales, o para intentar eludir las medidas de protección, los controles de seguridad o los filtros de contenido de la IA;
    • (O) utilizar las funciones de IA o un agente de « Pacvue » para realizar inyecciones de prompts, extracción de modelos o cualquier intento de manipular, aplicar ingeniería inversa o extraer los modelos de IA, los algoritmos o los datos de entrenamiento subyacentes;
    • (P) presentar los contenidos generados por IA como si fueran obra de personas, sin revelarlo, cuando dicha revelación sea exigida por la legislación o la normativa aplicable; o
    • (P) utilizar los datos de Halo Reporting u otros resultados modelizados de attribution como única base para realizar afirmaciones ante terceros sobre la eficacia publicitaria, sin precisar debidamente que dichos datos constituyen estimaciones estadísticas.

5. TARIFAS Y PAGO

  • 5.1 Fees. Customer will pay all fees described in any Order Form in accordance with the terms of the Order Form (“Fees”). Except as otherwise specified in these Terms or in an Order Form, (i) payment obligations are non-cancelable and all Fees paid are non-refundable, and (ii) the nature, quantity or scope of Purchased Services may only be increased or decreased in accordance with the applicable Order Form. Customer hereby acknowledges that its right to any Upgrades will be contingent upon Customer agreeing to additional Fees, either as set forth in a new schedule to its Order Form or as otherwise agreed by the parties in writing. In the event that Customer disputes any Fees in any invoice, you agree to notify us within twenty (20) days of the receipt of such invoice. If you fail to notify us within such period, you hereby waive your right to dispute such Fees. For clarity, Beta Services provided at no charge during an applicable beta period are not subject to the fee provisions of this Section 5 during such period; however, continued access following general availability will require a paid subscription as set forth in Section 3B.4.
  • 5.2 Payment. Customer will maintain with Pacvue (or its payment processor) valid and updated credit card information or alternative financial or payment documentation or information (for example, bank account information) reasonably acceptable to Pacvue. Except as otherwise provided in an Order Form, Customer authorizes Pacvue (or its payment processor) to charge such payment method in advance of Customer’s access or use of the Services. Failure by Customer to provide a purchase/insertion order shall not limit Pacvue its rights or remedies.
  • 5.3 Overdue Charges. If Pacvue is unable to effect payment when due using Customer’s payment method, then Pacvue may, without limiting its rights or remedies, charge Customer for all costs, including collection costs, court costs, and reasonable attorneys’ fees associated with the attempt and/or collection of past due amounts, as well as a monthly late fee equal to 1.5% per month or the greatest amount allowed under the law.
  • 5.4 Suspension of Services. In the event any Fees due and owing from the last day of the initial payment period, Pacvue may, after providing notice to Client, and without limiting any of its other rights and remedies: (i) suspend, terminate, or otherwise deny Client access to or use of, all or any part of the Services, and (ii) require full payment of the overdue amount, and any other amount due and owing, prior to additional or continued performance by Pacvue.
  • 5.5 Taxes. Pacvue’s fees do not include any taxes, levies, duties or similar governmental assessments of any nature, including, for example, value-added, sales, use or withholding taxes, assessable by any jurisdiction whatsoever (collectively, “Taxes”). Customer is responsible for paying all Taxes associated with its purchases or subscriptions hereunder. If Pacvue has the legal obligation to pay or collect Taxes for which Customer is responsible under this section, Pacvue will invoice Customer and Customer will pay that amount unless Customer provides Pacvue with a valid tax exemption certificate authorized by the appropriate taxing authority. For clarity, Pacvue is solely responsible for taxes assessable against it based on its income, property and employees.

6. DERECHOS DE PACVUE; LICENCIA PARA ENVIAR COMENTARIOS

  • 6.1 Reservation of Rights. Subject to the limited rights expressly granted hereunder, Pacvue, its Affiliates and its licensors reserve all of their rights, title, and interest in and to the Services and Content, including all of their related intellectual property rights. No rights are granted to the Customer hereunder other than as expressly set forth herein.
  • 6.2 License by Customer to Use Feedback. Customer grants to Pacvue and its Affiliates a worldwide, perpetual, irrevocable, royalty-free license to use and incorporate into its services any suggestion, enhancement request, recommendation, correction or other feedback provided by Customer or Users relating to the operation of Pacvue’s or its Affiliates’ services.

7. CONFIDENCIALIDAD

  • 7.1 Definition of Confidential Information. “Confidential Information” means all information disclosed by a party (“Disclosing Party”) to the other party (“Receiving Party”), whether orally or in writing, that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure, including the contents of any Order Form(s) or other written information specific to Customer’s relationship with Pacvue. Confidential Information of Customer includes Customer Data; Confidential Information of Pacvue includes the Services and Content, Beta Services features and functionality, product roadmap information, and pre-release or non-public product capabilities. Confidential Information of each party includes business and marketing plans, financial data and information, technology and technical information, product plans and designs, and business processes disclosed by such party. However, Confidential Information does not include any information that (i) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party, (ii) was known to the Receiving Party prior to its disclosure by the Disclosing Party without breach of any obligation owed to the Disclosing Party, (iii) is received from a third party without breach of any obligation owed to the Disclosing Party, or (iv) was independently developed by the Receiving Party. For clarity, the non-disclosure obligations in this Section 7 apply to Confidential Information exchanged between the parties in connection with the evaluation of any Services, whether Purchased Services or otherwise.
  • 7.2 Protection of Confidential Information. As between the parties, each party retains all ownership rights in and to its Confidential Information. The Receiving Party will use the same degree of care that it uses to protect the confidentiality of its own Confidential Information of like kind (but not less than reasonable care) to (i) not use any Confidential Information of the Disclosing Party for any purpose outside the scope of these Terms and (ii) except as otherwise authorized by the Disclosing Party in writing, limit disclosure and access to Confidential Information of the Disclosing Party to those of its and its Affiliates’ employees, professional advisors and contractors who need that access for purposes consistent with these Terms and are bound by confidentiality obligations in favor of the Receiving Party containing protections not materially less protective of the Confidential Information than those herein. This does not include disclosure to Pacvue’s competitors, which is specifically excluded.
  • 7.3 Compelled Disclosure. The Receiving Party may disclose Confidential Information of the Disclosing Party to the extent compelled by law to do so, provided the Receiving Party gives the Disclosing Party prior written notice of the compelled disclosure (to the extent legally permitted) and reasonable assistance, at the Disclosing Party’s cost, if the Disclosing Party wishes to contest the disclosure. If the Receiving Party is compelled by law to disclose the Disclosing Party’s Confidential Information as part of a civil proceeding to which the Disclosing Party is a party, and the Disclosing Party is not contesting the disclosure, the Disclosing Party will reimburse the Receiving Party for its reasonable cost of compiling and providing secure access to that Confidential Information.
  • 7.4 AI-Specific Confidentiality. For the avoidance of doubt, any Customer Data processed by AI Features, including prompts, queries, and resulting AI outputs specific to Customer, constitutes Customer’s Confidential Information. Pacvue shall not use the substance of Customer-specific AI interactions to benefit other customers, except in aggregated, de-identified form as permitted under Section 2.4(D).

8. DECLARACIONES, GARANTÍAS, RECURSOS EXCLUSIVOS Y EXENCIÓN DE RESPONSABILIDAD

  • 8.1 Representations. Each party represents that it has validly entered into these Terms and has the legal power to do so.
  • 8.2 Services Warranties. Pacvue warrants that, during the Subscription Term, (a) the Purchased Services will perform materially in accordance with any documentation provided by Pacvue in writing, and (b) subject to Section 3 (“Outside Platforms and Content”) above, Pacvue will not materially modify the overall functionality of the Purchased Services in a manner that has an adverse effect on the Purchased Services. For any breach of a warranty under this Section 8.2, Customer’s exclusive remedies are those described in Section 11.2 (“Termination”) and Section 11.3 (“Refund or Payment upon Termination”) below.
  • 8.3 Infringement Warranty & Remedy. Pacvue warrants that, when used in accordance with these Terms, the Purchased Services do not and will not infringe the intellectual property rights of any third party. The foregoing warranty will not apply to the extent any infringement arises from the Customer’s use of the Purchased Services in combination with hardware or software not provided by Pacvue. In the event of a breach of the warranty in this Section 8.3, Pacvue, at its own option and expense, will promptly take the following actions: (a) secure for Customer the necessary rights to allow Customer continue using the Purchased Services; (b) replace or modify the Purchased Services to make them non-infringing; or (c) terminate the infringing features of the Purchased Services and refund to Customer any prepaid fees for such features, in proportion to the remaining time in the applicable Subscription Term. In addition to Customer’s right to terminate for breach where applicable, the preceding sentence states Pacvue’s sole obligation and liability, and Customer’s sole remedy, for breach of the warranty in this Section 8.3 and for potential or actual intellectual property infringement by the Purchased Services.
  • 8.4 Disclaimers. EXCEPT AS EXPRESSLY PROVIDED HEREIN, PACVUE AND ITS AFFILIATES MAKE NO WARRANTIES, EXPRESS OR IMPLIED, GUARANTEES, OR CONDITIONS WITH RESPECT TO THE CUSTOMER’S USE OF THE SERVICES INCLUDING ANY WARRANTY THAT ANY SERVICES AND ESTIMATIONS ARE ERROR-FREE OR WILL OPERATE WITHOUT INTERRUPTION, OR THAT ALL ERRORS WILL BE CORRECTED. PACVUE ALSO SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW. CUSTOMER UNDERSTANDS THAT USE OF THE SERVICES IS AT CUSTOMER’S OWN RISK AND THAT PACVUE PROVIDES THE SERVICES ON AN “AS IS” BASIS “WITH ALL FAULTS” AND “AS AVAILABLE.”

    WITHOUT LIMITING THE FOREGOING, PACVUE DOES NOT WARRANT THAT: (A) AI FEATURES OR PACVUE AGENT WILL PRODUCE ACCURATE, COMPLETE, OR ERROR-FREE OUTPUTS; (B) AI-GENERATED RECOMMENDATIONS WILL ACHIEVE ANY PARTICULAR ADVERTISING, COMMERCE, OR BUSINESS OUTCOME; (C) HALO REPORTING OR OTHER MODELED ATTRIBUTION FEATURES WILL ACCURATELY REFLECT ACTUAL CAUSATION BETWEEN ADVERTISING ACTIVITY AND SALES PERFORMANCE; OR (D) BETA SERVICES WILL FUNCTION AS DESCRIBED OR WILL BE MADE GENERALLY AVAILABLE. CUSTOMER ACKNOWLEDGES THAT AI FEATURES RELY IN PART ON THIRD-PARTY AI TECHNOLOGIES AND THAT THE PERFORMANCE OF SUCH FEATURES MAY VARY.

9. INDEMNIZACIÓN

  • 9.1 Indemnification by Customer. Customer shall defend, indemnify, and hold Pacvue, its Affiliates, and their officers, directors, employees, successors, agents and representatives, harmless against any loss or damage (including without limitation reasonable attorney’s fees) incurred in connection with claims, demands, suits, or proceedings (“Claims”) made or brought against them by a third party arising out of (i) a breach of Customer’s reps, warranties, covenants or agreements herein; (ii) Customer’s intentional misconduct or gross negligence; (iii) Pacvue’ use of Customer Data as permitted hereunder; (iv) Pacvue’s access to or use of Outside Platforms as permitted hereunder or (v) the acts or omissions of any User using Customer’s account.
  • 9.2 Pacvue (a) notificará sin demora por escrito la Reclamación al Cliente; (b) otorgará al Cliente el control exclusivo de la defensa y resolución de la Reclamación mediante un abogado razonablemente aprobado por Pacvue (siempre que el Cliente no pueda resolver o defender ninguna Reclamación a menos que libere incondicionalmente a Pacvue de toda responsabilidad sin la obligación de emprender o abstenerse de emprender ninguna acción ni de pagar ninguna cantidad); y (c) proporcionará al Cliente, a su costa, toda la asistencia razonable.

10. LIMITACIÓN DE RESPONSABILIDAD

  • 10.1 Limitation of Liability. EXCEPT FOR INDEMNITY OBLIGATIONS HEREUNDER, IN NO EVENT SHALL THE AGGREGATE LIABILITY OF EITHER PARTY OR ITS AFFILIATES, ARISING OUT OF OR RELATED TO THIS AGREEMENT EXCEED THE TOTAL AMOUNT PAID BY CUSTOMER AND ITS AFFILIATES HEREUNDER FOR PURCHASED SERVICES GIVING RISE TO THE LIABILITY IN THE TWELVE (12) MONTHS PRECEDING THE FIRST INCIDENT OUT OF WHICH THE LIABILITY AROSE. THE FOREGOING LIMITATION WILL APPLY WHETHER AN ACTION IS IN CONTRACT OR TORT AND REGARDLESS OF THE THEORY OF LIABILITY BUT WILL NOT LIMIT CUSTOMER’S AND ITS AFFILIATES’ PAYMENT OBLIGATIONS UNDER SECTION 5 (“FEES AND PAYMENT”) ABOVE. WITH RESPECT TO ANY SERVICES PROVIDED AT NO CHARGE, INCLUDING BETA SERVICES DURING A FREE BETA PERIOD, PACVUE’S AGGREGATE LIABILITY SHALL NOT EXCEED ONE HUNDRED DOLLARS (USD $100).
  • 10.2 Excluded Damages. IN NO EVENT WILL EITHER PARTY OR ITS AFFILIATES HAVE ANY LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT FOR ANY LOST PROFITS, REVENUES, OR GOODWILL, OR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY BUSINESS INTERRUPTION OR LOSS OF DATA, WHETHER AN ACTION IS IN CONTRACT OR TORT AND REGARDLESS OF THE THEORY OF LIABILITY, EVEN IF A PARTY OR ITS AFFILIATES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR IF A PARTY’S OR ITS AFFILIATES’ REMEDY OTHERWISE FAILS OF ITS ESSENTIAL PURPOSE. THE FOREGOING DISCLAIMER WILL NOT APPLY TO THE EXTENT PROHIBITED BY LAW.

11. VIGENCIA Y RESOLUCIÓN

  • 11.1 Term. The term of these Terms shall commence on the Effective Date and shall continue in full force and effect until the expiration or termination of all Order Forms, unless otherwise terminated earlier as provided hereunder. Except as otherwise provided under an Order Form, the Services shall automatically renew for the same stated Subscription Term unless either party gives thirty (30) days written notice prior to the end of the then-current Term. Client shall communicate such intent to [email protected].
  • 11.2 Termination. A party may terminate these Terms upon 30 days written notice to the other party in the event of a material breach if such breach remains uncured at the expiration of such period. Termination request by Client shall be sent to via email to [email protected].
  • 11.3 Refund or Payment upon Termination. In no event will termination relieve the Customer of its obligation to pay any Fees incurred for Customer’s use of the Services prior to the effective date of termination. If these Terms are terminated by Customer for cause under this Section 11.2, Pacvue will refund Customer any prepaid fees proportional to the remaining duration of any Subscription Term. If these Terms are terminated by Pacvue for cause under Section 11.2, Customer will promptly pay Pacvue any unpaid fees that were incurred or would have been incurred during the Subscription Term.
  • 11.4 Survival. Sections 2.4, 3A, 3B, 5 through 7, and 9 through 14 survive any termination or expiration of these Terms.
  • 11.5 Post-Termination Data Retention, Export, and Deletion.
    • (A) Data Export Period. Upon the effective date of termination or expiration of these Terms, Pacvue will make Customer Data available to Customer for export in a standard, machine-readable format (such as CSV, JSON, or other format generally supported by Pacvue’s export tools) for a period of thirty (30) days following the effective date of termination or expiration (the “Export Period“). During the Export Period, Customer may access and retrieve its Customer Data through the Services’ standard export functionality or, where standard export is unavailable, by submitting a written request to Pacvue. Pacvue will provide commercially reasonable assistance with data export during the Export Period at no additional charge.
    • (B) Supresión de los datos del cliente. Una vez finalizado el «Período de exportación», Pacvue suprimirá o destruirá todos los datos del cliente de sus sistemas de producción en un plazo de noventa (90) días. Pacvue realizará todos los esfuerzos comercialmente razonables para eliminar los datos del cliente de los sistemas de copia de seguridad y recuperación ante desastres en un plazo de ciento ochenta (180) días a partir de la finalización del «Período de exportación», sin perjuicio de las limitaciones técnicas de la infraestructura de copia de seguridad de Pacvue. Cualquier Dato del Cliente que se conserve en los sistemas de copia de seguridad durante este periodo seguirá estando sujeto a las obligaciones de confidencialidad, seguridad y protección de datos de las presentes Condiciones y no se procesará activamente para ningún fin que no sea la integridad de la copia de seguridad.
    • (C) Excepciones a la conservación. Sin perjuicio de lo anterior, Pacvue podrá conservar copias de los Datos del Cliente en la medida en que lo exijan las leyes, normativas o procedimientos legales aplicables, o en la medida en que sea necesario para el establecimiento, el ejercicio o la defensa de reclamaciones legales, el cumplimiento normativo u obligaciones de auditoría. Cualquier Dato del Cliente conservado en virtud de esta excepción seguirá estando sujeto a las obligaciones de confidencialidad, seguridad y protección de datos de las presentes Condiciones mientras se mantenga su conservación.
    • (D) Confirmación de la supresión. Previa solicitud por escrito del Cliente, realizada una vez finalizado el proceso de supresión descrito en la presente sección 11.5, Pacvue proporcionará una confirmación por escrito de que los Datos del Cliente han sido suprimidos de los sistemas de producción de conformidad con la presente sección. Dicha confirmación se facilitará en un plazo de treinta (30) días a partir de la solicitud del Cliente.
    • (E) Datos agregados y anonimizados. Para evitar cualquier duda, las obligaciones de supresión previstas en la presente sección 11.5 no se aplican a los datos agregados, anonimizados o desidentificados derivados de los Datos del Cliente que no identifiquen ni permitan identificar al Cliente, los cuales Pacvue podrá conservar y utilizar de conformidad con la sección 2.4(D).
    • (F) Anexo sobre el tratamiento de datos. En la medida en que el Anexo sobre el tratamiento de datos establezca condiciones más específicas o que ofrezcan mayor protección en lo que respecta al tratamiento de datos tras la rescisión del contrato, dicho anexo prevalecerá sobre la presente sección 11.5.

12. ARBITRAJE Y RENUNCIA A LAS ACCIONES COLECTIVAS

  • 12.1 Informal Process First. You agree that in the event of any dispute between you and Pacvue, you will first contact Pacvue and make a good faith sustained effort to resolve the dispute before resorting to more formal means of resolution.
  • 12.2 Arbitration Agreement and Class Action Waiver. After the informal dispute resolution process, any remaining dispute, controversy, or claim (collectively, “Dispute”) relating in any way to your use of Pacvue’s services and/or products, including the Services, will be resolved by arbitration, including threshold questions of arbitrability of the Dispute. You and Pacvue agree that any Dispute will be settled by final and binding arbitration, using the English language, administered by JAMS under its Comprehensive Arbitration Rules and Procedures (the “JAMS Rules”) then in effect (those rules are deemed to be incorporated by reference into this section, and as of the date of these Terms). Arbitration will be administered in Los Angeles, California by a sole arbitrator in accordance with the JAMS Rules applying the governing law specified in these Terms. Judgment on the arbitration award may be entered in any court that has jurisdiction. Any arbitration under these Terms will take place on an individual basis; class arbitrations and class actions are not permitted. You understand that by agreeing to these Terms, you and Pacvue are each waiving the right to trial by jury or to participate in a class action or class arbitration. Notwithstanding the foregoing, you and Pacvue will have the right to (i) bring an action in a court of proper jurisdiction for injunctive or other equitable or conservatory relief, pending a final decision by the arbitrator and (ii) you and Pacvue may instead assert a claim in “small claims” court, but only if the claim qualifies, the claim remains in such court and the claim remains on an individual, non-representative and non-class basis.
  • 12.3 Costs of Arbitration. Payment for any and all reasonable JAMS filing, administrative and arbitrator fees will be in accordance with the JAMS Rules. The prevailing party is entitled to recover its costs and expenses in connection with the arbitration and any arbitral award, including reasonable attorneys’ fees, in addition to any other relief award by the arbitrator.

13. DISPOSICIONES GENERALES

  • 13.1 Notice. Except as otherwise specified in an Order Form, all notices related to these Terms and any Order Form(s) will be in writing and will be effective upon (a) personal delivery, (b) the second business day after mailing, or (c), the day of sending by email, using these addresses:
    • (A) Al cliente: A la(s) dirección(es) de correo electrónico del cliente que figuren en su cuenta o en el formulario de pedido, o a la dirección postal facilitada por el cliente en un formulario de pedido.
    • (B) To Pacvue: To [email protected]. Customer may update its notice email address through Customer’s account within the Services. Otherwise, a party may update the notice address(es) above on one or more occasions by providing notice to the other party in accordance with this Section 13.1.
  • 13.2 Marketing. Customer permits Pacvue to use Customer’s name and logo on the Pacvue website, along with other customers. Upon customers written consent, Customer agrees to: (a) let Pacvue announce that Customer chose Pacvue in a press release; (b) help Pacvue make a case study on how Customer used the Services; and as applicable (c) engage in joint speaking and/or content creations about the Services. Pacvue will limit the time Customer spends on the case study. Customer will provide information and have the ability to review it before its publishing. Customer will bear no cost at all from this effort. Customer has final edit rights on this video, and Customer approves use of this video on the Pacvue website.
  • 13.3 Export Compliance. The Services, Content, other Pacvue technology, and derivatives thereof may be subject to export laws and regulations of the United States and other jurisdictions. Pacvue and Customer each represent that it is not named on any U.S. government denied-party list.
  • 13.4 Entire Agreement; Order of Precedence. These Terms, including any Order Form(s) executed hereunder by Customer and Pacvue (including any Schedules thereto), constitute the entire agreement between Pacvue and Customer regarding Customer’s use of Services and Content and supersede all prior and contemporaneous agreements, proposals or representations, written or oral, concerning its subject matter. Unless a provision of an Order Form specifically overrides these Terms, these Terms control in the event of any conflict or inconsistency between these Terms and an Order Form.
  • 13.5 Relationship of the Parties. The parties are independent contractors. Neither these Terms nor any Order Form creates a partnership, franchise, joint venture, agency, fiduciary or employment relationship between the parties. Each party will be solely responsible for payment of all compensation owed to its employees, as well as all employment-related taxes.
  • 13.6 Third-Party Beneficiaries. There are no third-party beneficiaries under these Terms or any Order Form.
  • 13.7 Waiver. No failure or delay by either party in exercising any right (including invoicing) under these Terms will constitute a waiver of that right.
  • 13.8 Severability. If any provision of these Terms is held by an arbitrator or court of competent jurisdiction to be contrary to law, the parties agree that the arbitrator or court should endeavor to give effect, to the maximum extent permitted by law, to the parties’ intentions as reflected in the provision, and the remaining provisions of these Terms will remain in full force and effect.
  • 13.9 Assignment. Neither party may assign any of its rights or obligations hereunder, whether by operation of law or otherwise, without the other party’s prior written consent (not to be unreasonably withheld); provided, however, either party may assign these Terms in its entirety, without the other party’s consent to its Affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets. Notwithstanding the foregoing, if a party is acquired by, sells all or substantially all of its assets to, or undergoes a change of control in favor of, a direct competitor of the other party, then such other party may terminate these Terms upon written notice. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties, their respective successors and permitted assigns.
  • 13.10 Governing Law. The laws of the State of California, without regard to principles of conflicts of laws, govern these Terms, any Order Form(s), any incorporated documents, and any other terms and conditions subsequently agreed to by the parties in connection with the Services, and any dispute arising between Customer and Pacvue.
  • 13.11 Force Majeure. Neither party will be liable for any delay or failure to perform its obligations under these Terms (other than payment obligations) due to causes beyond its reasonable control, including acts of God, acts of government, natural disasters, civil unrest, acts of terror, pandemic or epidemic, labor disputes, Internet service provider failures, Outside Platform interruptions or API changes, denial-of-service attacks, or third-party AI provider outages (each, a “Force Majeure Event”). The affected party will promptly notify the other party and use commercially reasonable efforts to mitigate the impact of the Force Majeure Event.
  • 13.12 Data Processing Addendum. To the extent Pacvue processes any Personal Information on behalf of Customer in connection with the Services, the Data Processing Addendum applies and is incorporated herein by reference. In the event of a conflict between these Terms and the Data Processing Addendum with respect to data processing matters, the Data Processing Addendum shall prevail.
  • 13.13 Anti-Corruption. Each party represents that it has not received or been offered any illegal or improper bribe, kickback, payment, gift, or thing of value from any of the other party’s employees or agents in connection with these Terms. Reasonable gifts and entertainment provided in the ordinary course of business do not violate the above restriction.

14. CONDICIONES ESPECÍFICAS DE LA PLATAFORMA

  • 14.1 TikTok and TikTok Shop. The following additional terms apply to Customer’s use of the Services in connection with TikTok and TikTok Shop:
    • (A) El cliente reconoce que TikTok y TikTok Shop son plataformas externas y que la disponibilidad de las funciones relacionadas con TikTok dentro de los Servicios depende de la disponibilidad continuada de las API de TikTok y de los términos del acuerdo de colaboración entre Pacvuey TikTok.
    • (B) La integración de TikTok en Pacvueincluye, cuando esté disponible, la gestión de campañas para Social Ads y Shop Ads (incluidas las campañas GMV Max), la gestión de catálogos, el control del ritmo de gasto presupuestario a nivel de cartera, dayparting y la generación de informes multiplataforma. Las funciones específicas disponibles pueden variar a medida que TikTok modifique su plataforma, sus API o sus ofertas publicitarias. Ciertas funciones de TikTok pueden lanzarse de forma gradual o limitada, y su disponibilidad durante cualquier periodo beta puede restringirse a tipos de campaña o formatos publicitarios específicos (por ejemplo, únicamente campañas GMV Max). El alcance completo de las funciones disponibles para cualquier periodo beta se especificará en las condiciones específicas de la versión beta correspondiente.
    • (C) El cliente es el único responsable de cumplir con las condiciones de servicio, las directrices de la comunidad y las políticas publicitarias de TikTok, así como con toda la legislación aplicable en relación con su uso de TikTok a través de los Servicios. Pacvue no garantiza el cumplimiento de las políticas de TikTok y no se hace responsable de ninguna medida adoptada por TikTok, incluidas las suspensiones de cuentas, los rechazos de anuncios o las medidas de aplicación de las políticas.
    • (D) El cliente reconoce que TikTok es una plataforma en rápida evolución y que las funciones, las API, la disponibilidad de datos y las políticas pueden cambiar con frecuencia. Pacvue no se hace responsable de ninguna interrupción en las operaciones publicitarias o comerciales del cliente en TikTok que se derive de los cambios realizados por TikTok.
    • (E) Pacvue no se encarga de la gestión de pedidos, la logística, el envío ni la atención al cliente de los pedidos realizados en TikTok Shop . Estas operaciones son responsabilidad exclusiva del cliente o de los proveedores de gestión de pedidos designados por este.
    • (F) Los Servicios funcionan sobre las herramientas nativas de la plataforma de TikTok. Pacvue no sustituye a las herramientas nativas de TikTok, sino que ofrece capacidades de gestión, control del ritmo, generación de informes, automatización y medición multicanal que complementan la funcionalidad nativa de TikTok. El cliente es responsable de mantener su propia cuenta del TikTok Seller Center y de todas las configuraciones a nivel de cuenta dentro de la plataforma nativa de TikTok.
    • (G) La calidad y la exhaustividad de los informes y datos relacionados con TikTok que se incluyen en los Servicios dependen de que la vinculación de la cuenta se haya realizado correctamente y de la disponibilidad de datos a través de las API de TikTok. El Cliente reconoce que las herramientas de generación de informes nativas de TikTok pueden tener limitaciones en cuanto a la conservación de datos, y que el alcance y la precisión de los datos históricos disponibles a través de los Servicios dependen de cuándo el Cliente vinculó su cuenta de TikTok y de los datos facilitados por las API de TikTok en el momento del acceso.
  • 14.2 Discovery Commerce. To the extent the Services support discovery commerce features (including Social Ads and related advertising on platforms such as TikTok), Customer acknowledges that: (a) discovery commerce advertising operates differently from search-based or intent-driven advertising on traditional retail media platforms; (b) performance metrics and benchmarks from other Outside Platforms may not be directly comparable; and (c) Pacvue’s recommendations and automation features for discovery commerce platforms are optimized for the specific characteristics and objectives of such platforms.