Tag: Strategy & Trends
6 min readPrime Day 2019: Initial Insights
Some initial insights and impressions based on what we saw go down during Prime Day 2019 and our insider perspective on what this means
4 min readUnderstanding the Challenges of Amazon Marketing Optimization
Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.
6 min readWhat Prime Day can Teach Advertisers about Preparing for Q4
Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?
4 min readHow to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day
6 min readPrime Day Prep: 4 Strategies for the Day Of
In anticipation of another record-breaking sales event, Amazon advertisers are gearing up to get the most out of Prime Day.
2 min readKey Takeaways from the NYC E^Hackathon
David Zimmerman and Daniel Harris sit down to reminisce about their experience at the Hack, and their takeaways from the event.
2 min readBusiness Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising
Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast
5 min readOh, “CRaP” and Ways to Deal with It
CRaP is Amazon's affectionate term for "Can't Realize A Profit"
3 min readShould CPGs be worried about Amazon Private Label?
CPG brands have the upper hand in brand equity - but they are behind in designing for online
5 min readSponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.
2 min readTop 5 Learnings from Salsify’s DTS 2019
Pacvue President Melissa Burdick led a panel discussion on “Advertising on Amazon for Maximum Impact”
< 1 min readMarketWatch: Amazon puts a dent in Google’s ad dominance
Advertisers are starting to shift spending on search ads from Alphabet Inc.'s Google toward Amazon.com Inc.
Awards & Recognitions
