Tag: AI & Agentic Commerce
4 minutes
Amazon unBoxed 2025: What Amazon’s AI-Powered Future Means for Advertisers
Amazon’s annual unBoxed 2025 is bringing together thousands of advertisers, brands, and agencies to explore the future of retail media, innovation, and customer connection. The event is underscoring a clear message: commerce is evolving faster than ever, with data, measurement, and AI-driven optimization leading the way. From new agents to reports, this year’s announcements showcased […]
7 minutes
Sparky and Marty: The New Walmart AI Tools and What They Mean for Brands and Agencies
Walmart shoppers can now “Ask Sparky” to help them shop in a more efficient way. Sparky, Walmart’s new AI-powered super-agent (the smiley face icon in the app), supports the retailer’s goal to have ecommerce account for half its total sales in five years. Sparky’s purpose: grow digital sales by improving shopper experience and, in Walmart’s […]
11 minutes
How to Leverage AI in Your Retail Media Strategy: Rufus AI, Amazon AI-Powered Discovery, Ad Automation, and more
Amazon is changing the experience for online shoppers in a major way with the introduction of Rufus, Amazon AI-powered discovery, and other tech advancements. Prime Day 2025 will be a proving ground for some of these new shopping tools and for vendors testing their Amazon AI strategy. What are these tools and what do brands […]
4 minutes
Industry Leaders Demystify AI-Powered Search Over Breakfast
It’s no secret—AI is the latest technological gold rush. This year, Microsoft is investing $80 billion to build AI-enabled data centers for training AI models and deploying AI-powered and cloud-based applications. And they’re not alone. Heralded as the next industrial revolution, AI is already transforming the way business is conducted, including the way we search, shop, […]
3 minutes
January 31 Weekly Retail Roundup
Catch up on this week’s news, including: New AI solutions from Amazon and OpenAI, Microsoft shares its commitment to Commerce media, and Instacart tackling the Superbowl
Awards & Recognitions
