Amazon DSP 2026 Quick Guide: The growth story and what to do next
Average daily spend on Amazon DSP grew 24.6% year over year in Q2 alone, and new-to-brand sales grew 26.6% both year over year and quarter over quarter. Get the five steps for getting in before the channel gets more crowded.
The Amazon DSP 2026 Quick Guide
Get the full guide on what’s driving DSP growth in 2026, and how to build a plan before your next big sales moment.
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Three straight quarters of DSP spend growth, and what’s behind it
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How Ecomcy grew new-to-brand purchases 117% by fixing where its DSP budget was actually going
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The four shifts reshaping the channel: upper-funnel investment, early audience building, full-funnel connection, and AI-built audiences
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Five next steps for auditing, testing, and launching Amazon DSP campaigns
Inside the Guide
Where the growth is coming from. Three consecutive quarters of rising DSP spend, a 63.3% jump in detail page view rate, and a $6.03 return for every dollar spent on Black Friday DSP campaigns, even during the most competitive week of the year.
See the growth data
A brand that fixed its funnel. Ecomcy’s DSP reporting looked fine on the surface, but more than 90% of attributed sales were coming from shoppers who already knew the brand. Reallocating spend toward cold audiences grew new-to-brand purchases 117%.
See the case study
Five moves to make now. From auditing what’s already running to building audiences two weeks ahead of your next sale: the steps for brands getting into DSP for the first time, or getting more out of it.
See the next stepsAmazon DSP, by the Numbers
Based on DSP spend and performance trends Pacvue tracked across Q1 and Q2 2026
Sponsored Ads win the click from someone already searching for your product. DSP works upstream of that, reaching shoppers with display, video, audio, and streaming ads based on shopping behavior and purchase history, on Amazon and off it. That means richer formats than a sponsored placement allows, targeting built on real purchase habits instead of keywords, and audiences you can build instead of waiting for someone to search.
See what makes DSP differentVideo’s share of DSP spend climbed from about a quarter of the budget in mid-2025 to nearly a third by Q2 2026. Brands that built audiences two weeks ahead of Prime Day 2026 saw daily spend and sales climb before the sale even started, with new-to-brand sales running nearly 20% higher than the week before and peaking above 52% on the final day.
See the growth dataThe brands seeing the strongest results aren’t treating DSP and Sponsored Ads as separate budgets. Upper-funnel DSP campaigns build the audience pool, Sponsored Ads convert it, and retargeting keeps that pool warm between purchases. That connective approach is driving more of the efficiency gains than any single budget increase.
See how full-funnel worksDelivering commerce outcomes at scale for +70,000 brands and agencies
All case studies
Ecomcy turned to Pacvue Advertising for Amazon DSP as the operational engine to support a phased shift toward an NTB-focused acquisition strategy. Pacvue gave the visibility and control needed to restructure the program without sacrificing stability.
L’Oréal UK and Publicis Media UK connected retail readiness signals directly to media execution through Pacvue’s Commerce Media OS, ensuring ad spend was dynamically concentrated on in-stock, Buy Box-eligible listings.
By syncing Pacvue’s Commerce and Advertising solutions, Duracell implemented profitability-aware automation including Net PPM%, Buy Box, and inventory rules to protect margins and recover $1M+ in lost revenue on Amazon in six months.
With Pacvue’s Commerce Operating System, Revlon’s Mitchum brand and Horizon Media connected media investment with real-time commerce signals to shift from reactive adjustments to proactive, full-funnel Amazon growth.
The window is narrowing.
Download the guide*Based on DSP spend and performance data Pacvue tracked across Q1 and Q2 2026.