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About the Author

Jared Koll

Sr. Content Marketing Manager

Pacvue

Data & Insights
Strategy & Trends
Read time 4 min read
June 1, 2023

Amazon DSP vs. Sponsored Display in 2023

Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.

Data & Insights
Strategy & Trends
Read time 2 min read
May 23, 2023

Harnessing Incrementality in Enterprise eCommerce and Retail

Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.

Data & Insights
Strategy & Trends
Read time 4 min read
May 18, 2023

The Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands and Agencies

This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.

Data & Insights
Retailer News
Read time 2 min read
May 16, 2023

Boosting Profitability with Effective Amazon Strategy

Explore expert insights from Caterina Dragà, Amazon Marketing Specialist at FordeBaker, as she shares effective strategies to boost profitability and improve organic rank for eCommerce brands in an increasingly competitive landscape.

Data & Insights
Strategy & Trends
Read time 4 min read
May 4, 2023

Decoding the Disrupted Consumer with Lauren Fernandes

Lauren Fernandes, NIQ's Global Director of Thought Leadership, sheds light on the era of the disrupted consumer, sharing insights observed in 2023, including the effects of inflation, cost of living, and recessionary mindset on consumer spending.

Retailer News
Read time 2 min read
April 25, 2023

Unlocking European Growth with Amazon EEA

This post covers Amazon's newly launched European Expansion Accelerator (EEA) program, what it offers, strategies to gain a competitive advantage, and how Pacvue’s Commerce Acceleration Platform can supercharge your growth in Europe.

Data & Insights
Strategy & Trends
Read time 2 min read
April 18, 2023

Demystifying Amazon DSP Metrics: A Conversation with Kiri Masters

Kiri Masters of Acadia discusses how brands can level up their Amazon DSP metrics and track incremental growth more effectively with Amazon Marketing Cloud (AMC).

Data & Insights
Strategy & Trends
Read time 3 min read
March 6, 2023

What You Need to Know About Amazon’s New Streamlined FBA Capacity Management System

Amazon's new FBA Capacity Management System streamlines giving sellers greater capacity limits, more control, and visibility over their inventory and supply chain.

Data & Insights
Strategy & Trends
Read time 2 min read
February 23, 2023

Bridging the Gap: Connecting Retail and Commerce Data

Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.

Strategy & Trends
Read time 3 min read
December 20, 2022

Using Retail Media to Grow Brand Awareness

This blog covers retail media budgeting, the challenges that come along with it, and the solution to measure and maximize your brand awareness.

Awards & Recognitions