Q1 2021 CPC Report: eCommerce continues to accelerate

Pacvue analyzed our advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the eCommerce market.

Summary

Key Takeaways

  • Amazon ad spend up 59% year-over-year
  • Costs (CPC & CPA) were little changed
  • Consumer searches returning to seasonal, not pandemic, shopping
  • Most categories seeing strong growth, bolstered by stimulus checks, a return to “normal” life, and online shopping preferences remain

Awards & Recognitions