Pacvue analyzed our advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the eCommerce market.
Summary
Key Takeaways
- Amazon ad spend up 59% year-over-year
- Costs (CPC & CPA) were little changed
- Consumer searches returning to seasonal, not pandemic, shopping
- Most categories seeing strong growth, bolstered by stimulus checks, a return to “normal” life, and online shopping preferences remain
