About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
7 minutes
AI for Advertising: How Modern Advertisers Can Leverage AI to Drive Growth
If you’re thinking about how to use AI in marketing, the gap between advertisers who use AI and those who don't is widening. AI-powered advertising teams are making better decisions, moving faster, and getting more out of ad budgets. This guide explains what they’re doing differently.
Fiskars and VML Turn Amazon Complexity into a Competitive Advantage with Pacvue Commerce
Founded in 1649, Fiskars is one of the world's longest-standing lifestyle brands, selling garden, cooking, and craft products in more than 60 countries. Across Europe, Fiskars manages a vast Amazon presence spanning multiple Vendor Central accounts, thousands of ASINs, and high-velocity seasonal sales cycles that demand always-on visibility. To manage this complexity at the speed the market demands, VML, the global commerce and brand experience agency within WPP, partnered with Pacvue to give its team and Fiskars a unified, intelligence-driven operating environment across their European Amazon business.
10 minutes
How to Optimize and Scale Amazon DSP Campaigns
Once you understand what Amazon DSP is, the next step is launching, optimizing, and scaling campaigns that move the business. This guide covers how to get started, six ways to optimize performance, how DSP Plus fits into a mature strategy, how non-endemic brands can use DSP, and how Pacvue compares to managing campaigns natively.
14 minutes
What Is Amazon DSP? A Complete Guide for Brands and Agencies in 2026
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform. It lets brands and agencies buy display, video, audio, and streaming TV ads at scale, reaching audiences on Amazon.com, IMDb, Twitch, Audible, Kindle, and across thousands of third-party sites and apps.
Pacvue Launches Pacvue Prism, Powering the Industry’s First Agentic Commerce Grid
Pacvue Prism enables brands to plan, execute and measure media by combining Pacvue's market-leading retail media capabilities with new capabilities in search, programmatic, social, and frontier formats such as conversational and shoppable.
Pacvue Joins Yahoo DSP Agent Network to Connect AI-Powered Agentic Solutions
Pacvue has joined the Yahoo DSP Agent Network as a launch partner, giving brands and agencies access to its agentic AI capabilities directly within Yahoo DSP. Here's what the partnership means for advertisers navigating an increasingly fragmented agentic landscape.
Leading Jewelry Brand Achieves Triple-Digit Growth on Walmart During Summer Savings Event
A top-performing jewelry brand partnered with Cartbloom Media and Pacvue to scale its Walmart Summer Savings event, unlocking triple-digit growth in advertising sales, GMV, and units sold while earning guaranteed top-tile placement for the holidays.
Through the Lens: Making Sense of MCP
Learn how MCP is reshaping commerce media operations. Watch the Pacvue and Parallel Retail Group webinar to hear from leaders scaling without scaling headcount.
10 minutes
Prime Day 2026 Forecasting: Using SOV, WOC & Retail Signals to Plan Winning Campaigns
For the first time in five years, Amazon Prime Day is moving to June from July. That shift compresses every planning timeline by roughly four weeks, and brands that have planned for a July Prime Day are already behind.
The 2026 Guide to Commerce Media in Germany
Germany is Europe's second-largest retail media market, and one of the most complex to navigate. Get Pacvue's 2026 Guide to Commerce Media in Germany covering Amazon DE performance trends, a 5-step planning framework, and what's next for domestic networks like Otto, REWE, EDEKA, and Kaufland.
Dentsu and Pacvue Announce Strategic Preferred US Partnership to Accelerate Commerce Innovation and Drive Measurable Performance
Dentsu today announced a strategic preferred partnership with Pacvue, a leading AI-powered commerce media operating system, to accelerate performance and innovation across dentsu’s retail media and commerce operations in the US.
The Funnel Rewired: How Commerce Media and Social Commerce Are Converging
The traditional marketing funnel is gone. More than half of consumers now use AI tools to find and compare products, and social platforms have become full commerce platforms. Get Pacvue's 2026 research report based on a survey of 1,008 US consumers, covering the new journey, the rise of the AI shopper, and how commerce media is shifting in response.
Awards & Recognitions
