Pacvue’s 2026 Survey, comprised of Gen Z, Millennials and Baby Boomer consumers, found that 63% use social media to shop or research every week. Furthermore, more than half of consumers use AI tools to find, identify and compare products. As AI-assisted discovery reshapes search, and social platforms increasingly function as commerce environments, brands need to rethink how they show up, connect data and measure influence across the entire journey.
This webinar brings together Danny Silverman, EVP of Full Funnel Commerce at Market Performance Group, and Luke Balestri, Head of Business Solutions at Pacvue, to dissect how the consumer landscape has shifted and the most-trusted sources when deciding to buy. They will also provide a practical framework for integrating more traditional channels and video-driven digital advertising with rapidly evolving channels like AI search and TikTok.
Watch now to learn:
Why the consumer journey is nonlinear, multi-platform and algorithm-influenced
The most-used channels between generations of shoppers
Key capabilities needed for full-funnel impact
What a post-funnel strategy looks like in practice
