Pacvue today announced that its Incrementality Console has been named a winner in Adweek’s 2026 Tech Stack Awards, in the Marketing Measurement Product/Platform category. The program recognizes technologies that help brands measure complex marketing ROI, from multi-touch attribution to incrementality, and turn that insight into decisions that drive growth.
Separating Real Growth From Recycled Demand
As brands increase investment into commerce media, traditional metrics like ROAS and conversion rate can mask a critical blind spot: whether that spend is creating new demand, or simply capturing demand that already existed. Without a clear way to separate the two, teams risk over-investing in short-term, lower-funnel tactics while underfunding the strategies that build lasting growth. Proving incrementality, and acting on it in real-time, remains one of the most important and unresolved challenges in the industry.
Pacvue’s Incrementality Console was built to help brands better understand and act on the true impact of their media investment. It uses machine learning across multiple signals to isolate the modeled impact of advertising on actual business outcomes, a measure known as incremental return on ad spend (iROAS), and shows brands which tactics are driving real, incremental revenue and new-customer growth versus which are simply recycling demand that was already there. Unlike static reporting tools, the Incrementality Console is built into Pacvue’s AI-Powered Commerce Media OS, so those insights feed directly into live optimization decisions instead of sitting in a dashboard after the fact.
Through Pacvue’s open ecosystem and Data-as-a-Service framework, incrementality insights can also be combined with external signals such as pricing, availability, and competitive activity. That gives brands a fuller picture of performance and the ability to adjust campaigns as retail conditions change in real time.
Proven at Scale
Pacvue’s Incrementality Console is designed to scale with the complexity of modern commerce media, giving brands a consistent way to measure and act on incremental performance across retailers, categories and markets. It’s one part of a platform that supports more than 70,000 brands and agencies across 100+ global marketplaces.
Panasonic is one example of the Incrementality Console in action. The brand partnered with Pacvue and ecommerce agency Channel Bakers to run the Incrementality Console alongside Profitero+ Digital Shelf Signals. The goal was to see which Amazon media tactics were reaching first-time buyers versus simply competing for existing demand, and to automatically adjust campaigns based on real-time shelf conditions like pricing and availability.
The results: an 83% increase in New-to-Brand sales, a 33% lift in incremental ROAS, and 99% total sales growth.
“Pacvue’s integration with Profitero+ Digital Shelf Signals has been a game-changer for Panasonic,” said Bruna Formagio, Performance Marketing Manager at Panasonic. “The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”
Adam Djabra, Account Executive II at Channel Bakers said, “Pacvue’s Profitero+ Rules are our secret weapon, enabling us to do more with less by automating campaign optimizations with powerful shelf intelligence signals, increasing our relevance, unique reach, and complementing our full-funnel strategy.”
About the Award
Adweek’s Tech Stack Awards recognizes technology companies that are changing how brands reach, engage, and measure their audiences. The Marketing Measurement Product/Platform category honors platforms that help brands measure complex marketing ROI and back up their investments with proof instead of projections.
This is the latest in a series of recognitions for Pacvue’s Measurement and Incrementality capabilities. It builds on the company’s continued investment in giving brands a clearer, faster path from data to decision.
Connect with our team to see how the Incrementality Console can turn your commerce media data into confident investment decisions.
About Pacvue
Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes. Founded in 2018, Pacvue spans Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. Discover more at pacvue.com.
