About the Author
Sok Khann
3 min readHit the Ground Running in January
The rise of retail media will dominate in 2022, so you’ll want to hit the ground running in January and begin planning your budgets for it now.
3 min readWalmart Connect Sponsored Products API Update
Walmart Connect has several exciting updates to its Sponsored Products API, starting with an entirely new omni-channel platform that serves customers’ needs more efficiently.
5 min readEarly Trends and Insights: Walmart.com Advertising
Here are some early benchmarks, trends and insights from the first few months of Pacvue’s partnership with Walmart.
3 min readFour Key Differences Between Amazon and Walmart
From bidding to metrics, we lay out the key differences between Amazon and Walmart in this post.
4 min readHow to Get Started With Walmart Advertising
Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.
3 min readTop 5 Mistakes to Avoid with Walmart Advertising
These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.
4 min readWalmart vs. Amazon: 5 Key Differences in Paid Search
You may be tempted to replicate your Amazon ad campaigns for the Walmart platform, but that would be your first mistake.
3 min readHow to Use Amazon’s New Advertising Unit to Boost Your Business
The exciting new feature with the Sponsored Display ad is the ability to retarget shoppers who have viewed a detail page off of Amazon ad placements.
5 min readSponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.
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