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About the Author

Sok Khann

Group Customer Knowledge Manager

Pacvue

Strategy & Trends
Read time 3 min read
December 17, 2021

Hit the Ground Running in January

The rise of retail media will dominate in 2022, so you’ll want to hit the ground running in January and begin planning your budgets for it now.

Retailer News
Read time 3 min read
October 1, 2021

Walmart Connect Sponsored Products API Update

Walmart Connect has several exciting updates to its Sponsored Products API, starting with an entirely new omni-channel platform that serves customers’ needs more efficiently.

Data & Insights
Strategy & Trends
Read time 5 min read
August 21, 2020

Early Trends and Insights: Walmart.com Advertising

Here are some early benchmarks, trends and insights from the first few months of Pacvue’s partnership with Walmart.

Strategy & Trends
Read time 3 min read
August 21, 2020

Four Key Differences Between Amazon and Walmart

From bidding to metrics, we lay out the key differences between Amazon and Walmart in this post.

Strategy & Trends
Read time 4 min read
August 21, 2020

How to Get Started With Walmart Advertising

Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.

Strategy & Trends
Read time 3 min read
August 21, 2020

Top 5 Mistakes to Avoid with Walmart Advertising

These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.

Strategy & Trends
Read time 4 min read
August 21, 2020

Walmart vs. Amazon: 5 Key Differences in Paid Search

You may be tempted to replicate your Amazon ad campaigns for the Walmart platform, but that would be your first mistake.

Read time 3 min read
August 20, 2020

How to Use Amazon’s New Advertising Unit to Boost Your Business

The exciting new feature with the Sponsored Display ad is the ability to retarget shoppers who have viewed a detail page off of Amazon ad placements.

Strategy & Trends
Read time 5 min read
August 20, 2020

Sponsored Display: Amazon’s Newest Ad Unit

Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.

Awards & Recognitions