About the Author
Dylan Wingrove
Dylan Wingrove is a strategic sales & marketing leader with 5 years of experience in SaaS. He is focused on product development, business development, go-to-market and sales strategy.
7 min readSix Ways to Optimize your Amazon DSP Campaigns with Pacvue
Discover six key strategies to enhance ROAS, target New-to-Brand customers, and refine audience segments with Amazon DSP.
5 min readMeasuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
2 min readOctober 25 Weekly Retail Roundup
Reliable retail media incremental revenue measurement is finally here! Ready to see how your advertising impacts revenue? Last month, Pacvue unveiled its incrementality console, enabling brands to answer a critical question, “Would this purchase have occurred without the influence of my advertising?” eCommerce brands have long desired true Incremental Return on Ad Spend (iROAS) measurement, […]
7 min readWinning Black Friday and Cyber 5 in 2024: A Guide to Digital Shelf Optimization with Pacvue
Maximize holiday season sales in 2025 with digital shelf optimization. Learn how to improve product visibility, seasonal content and advertising performance.
10 min readShare of Voice in Retail Media: Your Ultimate Guide [2024]
Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]
4 min readWhat is Incrementality and Why is it so Complex?
Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.
3 min readSeptember 6 Weekly Retail Roundup
Roku and Currys partner to deliver new Connected TV offering, Walmart outpaces Amazon on advertising revenue growth in Q2, and Pacvue attended Amazon Ads first event in India.
6 min readAmazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
Prime Day Recap 2024 with Monks
Expert Interview: Pacvue's Melissa Burdick sat down with the team from Monks to discuss learnings from Prime Day 2024 and opportunities for Cyber-5 2024
Amazon Prime Day 2024 Recap with e-Comas
Expert Interview-Melissa Budick, Co-founder and President of Pacvue sat down with Jérôme de Guigné of e-Comas to discuss their learnings from Prime Day 2024.
6 min readThe Opportunities In Store for Non-Endemic Brands Using Amazon DSP Advertising
Retail media networks are a hotbed of advertising activity for CPG brands, but what’s the appeal for brands whose products or services aren’t for sale on retailers’ dotcoms? Leading retailers like Amazon and Walmart are offering advertising services to non-endemic brands who can tap into the rich, unique, first-party datasets and vast retail media network […]
3 min readAugust 9 Weekly Retail Roundup
During the second week of August, Amazon announced a new integration with TikTok and Pinterest, eMarketer released a new trend report for H2, and more.
Awards & Recognitions
