A leading brand in the highly coveted beverage category struggled to target customers with sponsored ads at specific times on the DoorDash Marketplace. This inability limited overall campaign performance and sales and forced the brand to take action.
The brand’s advertising team was tasked with maximizing campaign budgets and ensuring ads showed during peak shopping periods to increase beverage sales on DoorDash while maintaining Return on Advertising Spend (ROAS).
The leading CPG brand partnered with Pacvue to accomplish its goal of boosting sales while maintaining profit margins. Pacvue’s Weekend Bid Boost and Dayparting tools were used to optimize bids during peak shopping periods and to protect daily budgets.
- The Dayparting tool determined peak and valley periods for targeting their most coveted shoppers.
- The Weekend Bid Boost was used to adjust bids in real-time during peak shopping periods and increase the chance of ad placement.
These strategic moves working in tandem allowed the brand to adjust bids and budgets accordingly while ensuring they were increasing ad placements during the shopping periods that had the most significant impact on sales.
The beverage brand’s DoorDash campaign ran from November 16, 2022, to December 1, 2022, where dayparting automation replaced daily manual budget and bid optimizations. In just two weeks, it helped streamline their process and improve campaign performance while increasing ROAS. This replaced hours of monitoring and manual changes to campaigns before dayparting was implemented.
After implementing the strategy, the brand increased spend 25% and saw a 37% increase in sales. They achieved an impressive 9% increase in ROAS at $3.61 ROAS and a 1.35% CTR, up 11%.
The hummus and other dips category is incredibly competitive on Amazon. Sabra knew they needed a more efficient way to reach their customers, but they also needed to pursue every touchpoint possible if they wanted to overtake their competitors in the category. That meant they needed to pursue a full-funnel approach, using all of the sponsored ads products.
Sabra turned to Pacvue to have a partner that not only would help them scale, but also educate them on best practices along the way.
During July and August 2021, Sabra leveraged Pacvue’s customizable automation, keyword research, and campaign recommendations to help them scale. In particular, Sabra used rule-based automation available in Pacvue to set specific optimization strategies, such as adjusting bids for target ACOS, to hit their growth goals while maintaining costs. Furthermore, Sabra used Pacvue’s proprietary Share of Voice to make sure they were bidding on the most important keywords in their category and measure improvement in their rankings over time.
Sabra saw a 12% increase in Sales per Conversion.
“The Pacvue team is absolutely amazing partners to work with, and their tech is top-notch. The ability to dive deep into our search campaigns beyond what we normally get with retailers or ad networks is really great. We can automate rules, implement day parting, get a ton of insights, and ultimately optimize to get better results than what we had in the past.”– Dennis Katnelson, eCommerce Lead at Sabra.
Going forward, Sabra is excited to continue diversifying their ad spend with Pacvue, including Amazon DSP, to give them more flexibility on targeting and more control over creative to continue building their brand on Amazon. To continue scaling their omnichannel growth beyond Amazon sponsored ads and Amazon DSP, Sabra now also manages their Walmart, Instacart, Criteo, and Kroger advertising through Pacvue.