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the numbers that moved the market

2026 Mid-Year Commerce Media & Summer Sales Benchmark Report

Discover how every ad dollar performed across Amazon, Walmart, Instacart, and Target in Q2 2026—including promotional events like Prime Day—so you can benchmark and optimize your own campaigns for H2 and beyond.

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Track your Amazon, Walmart, Instacart, and Target advertising performance against trusted industry benchmarks.

Get a comprehensive view of how advertisers allocated budgets, optimized campaigns, and adapted to ongoing changes in the commerce landscape in Q2 2026.

Pacvue’s 2026 Mid-Year Commerce Media & Summer Sales Benchmark Report provides a detailed look at performance trends across major retail media networks. Learn how advertisers are strategizing around different ad formats, placements, and platforms, with insights on key metrics like CPC, ROAS, spend, and more.

This report equips brands and agencies with the data and context needed to identify opportunities, refine strategies, and stay competitive.

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Get Actionable Retailer Insights

Q2 Amazon Ads Trends

+26.5% Sponsored Brand Conversion Rate
+8.3% Prime Day YoY Sponsored Brand Conversion Rate
+26.1% YoY Sponsored Brand Brand Average Daily Spend
+21.2% YoY Sponsored Products Average Daily Spend

Q2 Walmart Trends

+75% YoY Sponsored Brand Click-Through Rate
+23.4% YoY Sponsored Products Click-Through Rate
-15.6% YoY Sponsored Brand Cost-per-Click
+34.1% YoY Sponsored Brand Brand Average Daily Spend

Q2 Instacart Ads Trends

+22.1% YoY Display Return on Ad Spend
+7.9% YoY Sponsored Products Return on Ad Spend
+8.2% YoY Display Click-Through Rate
+23.8% YoY Sponsored Products Click-Through Rate

Q2 Target Trends

+19.54% YoY Brand Average Daily Spend
+9.14% QoQ Brand Average Daily spend
+5.56% QoQ Cost-per-Click
-5.98% QoQ Return on Ad Spend

Q2 Amazon DSP Trends

+26.6% YoY DSP Display New-to-Brand Sales
+26.6% QoQ DSP Display New-to-Brand Sales
+4.2% YoY Display Return on Ad Spend
+12.1% YoY Display Daily Page View Rate

Amazon Sponsored Products by category

Learn which categories converted the best, cost the most, and more during Q2 2026.

Get the Report

$10.19

Electronics

$2.18

Health & Household

36.7%

Grocery & Gourmet Food

$3.13

Beauty & Personal Care

$0.55

Clothing, Shoes & Jewelry

6.6%

Home & Kitchen

Insights shaping the future of commerce

Explore trends, benchmarks, and perspectives shaping retail media and commerce.

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Blog: Prime Day in Real Time: Why Hourly Optimization Beats Daily Reporting

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