the numbers that moved the market
2026 Mid-Year Commerce Media & Summer Sales Benchmark Report
Discover how every ad dollar performed across Amazon, Walmart, Instacart, and Target in Q2 2026—including promotional events like Prime Day—so you can benchmark and optimize your own campaigns for H2 and beyond.
Track your Amazon, Walmart, Instacart, and Target advertising performance against trusted industry benchmarks.
Get a comprehensive view of how advertisers allocated budgets, optimized campaigns, and adapted to ongoing changes in the commerce landscape in Q2 2026.
Pacvue’s 2026 Mid-Year Commerce Media & Summer Sales Benchmark Report provides a detailed look at performance trends across major retail media networks. Learn how advertisers are strategizing around different ad formats, placements, and platforms, with insights on key metrics like CPC, ROAS, spend, and more.
This report equips brands and agencies with the data and context needed to identify opportunities, refine strategies, and stay competitive.
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Q2 Amazon Ads Trends
+26.5% Sponsored Brand Conversion Rate
+8.3% Prime Day YoY Sponsored Brand Conversion Rate
+26.1% YoY Sponsored Brand Average Daily Spend
+21.2% YoY Sponsored Products Average Daily Spend
Q2 Walmart Trends
+75% YoY Sponsored Brand Click-Through Rate
+23.4% YoY Sponsored Products Click-Through Rate
-15.6% YoY Sponsored Brand Cost-per-Click
+34.1% YoY Sponsored Brand Brand Average Daily Spend
Q2 Instacart Ads Trends
+22.1% YoY Display Return on Ad Spend
+7.9% YoY Sponsored Products Return on Ad Spend
+8.2% YoY Display Click-Through Rate
+23.8% YoY Sponsored Products Click-Through Rate
Q2 Target Trends
+19.54% YoY Brand Average Daily Spend
+9.14% QoQ Brand Average Daily spend
+5.56% QoQ Cost-per-Click
-5.98% QoQ Return on Ad Spend
Q2 Amazon DSP Trends
+26.6% YoY DSP Display New-to-Brand Sales
+26.6% QoQ DSP Display New-to-Brand Sales
+4.2% YoY Display Return on Ad Spend
+12.1% YoY Display Daily Page View Rate
Amazon Sponsored Products by category
Learn which categories converted the best, cost the most, and more during Q2 2026.
Insights shaping the future of commerce
Explore trends, benchmarks, and perspectives shaping retail media and commerce.
Blog: The 2026 Commerce Outlook.
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Blog: Maintaining Momentum Post Summer Sales.
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Blog: Prime Day in Real Time: Why Hourly Optimization Beats Daily Reporting
Read more.