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Advertising Automation & Real-Time Optimization

Optimize for Performance Outcomes, Not Tactics

Align media execution to outcomes, using AI-powered automation to adapt to market conditions—so performance improves while campaigns are live. 

Real-Time Automation Powered by Commerce Signals

Pacvue connects retail signals like OOS detection, Buy Box changes, and pricing updates with AI-powered automation to optimize in real-time and drive profitable growth.

Adapt Instantly

Real-time automation detects inventory changes, Buy Box shifts, and pricing updates, then automatically adjusts bids and budgets so your campaigns respond instantly to market conditions.

Protect Margins

Automated product-level controls pause spend on out-of-stock, low-margin, or Buy Box-lost products, ensuring every advertising dollar flows to SKUs that drive profitable growth and reduce wasted spend.

Reclaim Time for Strategy

Automation eliminates 10+ hours per week of manual bid management, budget monitoring, and keyword optimization. Your team moves from operations to strategy, focusing on growth planning, performance analysis, and competitive response.

Scale Profitably

Standardize automation across 100+ retail media networks using unified workflows and rule templates, eliminating repetitive rebuilds for each retailer. Maintain margins and drive profitable growth at scale with consistent rule-based automation and AI optimization.

Enterprise-Grade Retail Media Automation

Automation you control. Guardrails you trust.

Eliminate manual work and improve performance faster

Deploy automation across 100+ retail media networks and marketplaces to reach more customers. Smart campaign recommendations, templated dayparting and budget management, and side-by-side performance tracking let your team work more efficiently.

Activate smart campaign recommendations with a single click

Templatize dayparting and budget management across retailers

View performance side-by-side across marketplaces and retail sites

Reduce routine campaign management tasks and free up team capacity

Drive campaign automation forward

AI-based optimization for expedited campaign creation

Pacvue’s unique AI automates campaign optimization based on your complex performance goals, dynamically adjusting every lever in real-time.

Dynamically optimize campaigns across Amazon, Walmart, Target, and 100+ retail channels to reach performance goals faster

Automated intelligence constantly monitors campaigns and suggests real-time adjustments

Pacvue Commerce and Advertising integration enables automation based on actual retail signals, avoiding relevancy loss when products go out of stock

Ensure you’re showing the right product at the right time to grow topline sales

Experience AI-driven optimization

Streamline campaign management with automated rules

Automated rules dynamically manage bids and settings based on performance data, saving your team hours of work each week while improving keyword performance and product visibility.

Eliminate hours of manual work by automating rules to dynamically manage bids and settings

Uncover high-performing keywords with Keyword Harvesting and see which keywords drive the highest search volume

Use Placement Modifiers to win crucial keywords and boost product visibility on the most effective detail pages

Automatically route targeting into the correct campaign structures based on performance

See product-level orchestration

Reduce costs with smarter budget allocation management

Automate monthly and daily budget pacing based on your customized goals. Analyze purchase behavior by day of week or month to ensure budgets run higher during peak periods and maximize traffic spikes.

Automate monthly and daily budget pacing tailored to your performance goals

Control when campaigns appear relative to peak periods of consumer traffic and purchase behavior

Spend more efficiently for increased sales by concentrating budgets during high-conversion periods

Gain control over budget without sacrificing performance targets through dynamic pacing

Reclaim your budget power

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy … The results speak for themselves—we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive, eCommerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy … The results speak for themselves—we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive, eCommerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

How Pacvue powers faster, smarter automation

Optimize campaigns faster with AI-driven automation that adapts to real-time commerce signals and scales execution across retailers.

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Bid Optimization & Bid Explorer

Optimize bids toward ROAS, ACOS, or efficiency targets using ML-driven optimization and Bid Explorer insights to maintain target ad positions.

Budget Pacing & Reallocation

Balance campaign performance and budget delivery with pacing controls that automatically adjust spend and reallocate budgets dynamically.

Dayparting & Placement Controls

Adjust bids and budgets by time of day, placement, or performance signals to maximize efficiency during peak conversion periods.

Keyword Automation

Automatically harvest high-performing search terms, expand targeting, and negate lowperforming keywords to improve campaign efficiency.

Real-Time Alerts & Automated Actions

Detect performance changes instantly and trigger automated optimizations when inventory, Buy Box, or campaign conditions shift.

FAQs