Capture Europe’s next wave of customer growth
See how to decide where to invest, define the role of different RMNs and organise retail media around new-customer acquisition. Get the report built for European retail media, ecommerce and marketing leaders.
Master Multi-RMN Strategy for European Customer Growth
Discover how to allocate retail media investment across multiple RMNs profitably. Get the report with frameworks to identify growth opportunities, compare retailer audiences, and measure what really matters.
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Identify profitable growth opportunities across European retailers
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Compare audience access and customer overlap by RMN
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Optimize DSP investment across the full funnel
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Measure true ROI beyond ROAS
Inside the Report
Where can you grow profitably? Look beyond sales potential to weigh the growth opportunity against cost to serve, competitor presence and the complexity of winning with each retailer.
Find new growth opportunities
Which customers can each retailer actually add? Compare audience access, geographic reach and customer overlap to identify where additional investment can reach genuinely different shoppers.
Compare retailer audiences
Where should DSP work hardest across the funnel? Use AMC insights to decide where DSP should reach customers earlier and where sponsored media should support conversion.
Increase performance from DSP
Is ROAS telling you enough? Put attributed ROAS in the context of organic sales contribution, cost to serve and overall retailer profitability before deciding where the next investment should go.
Measure what really mattersThe Media Landscape by the Numbers
Retail media is moving to more channels, but barriers remain
There are simply too many RMNs to justify hands-on management. Brands need one joined-up optimisation plan, aligned around shared customer objectives rather than individual budgets.
Delivering commerce outcomes at scale for +70,000 brands and agencies
All case studies
L’Oréal UK and Publicis Media UK connected retail readiness signals directly to media execution through Pacvue’s Commerce Media OS, ensuring ad spend was dynamically concentrated on in-stock, Buy Box-eligible listings.
To accelerate new-to-brand growth across Japan’s top retail media platforms, Itsumo deployed Pacvue as its AI-powered commerce OS, integrating Sponsored Ads, Amazon DSP, and AMC to remove SQL bottlenecks and activate audiences at speed.
With Pacvue’s Commerce Operating System, Revlon’s Mitchum brand and Horizon Media connected media investment with real-time commerce signals to shift from reactive adjustments to proactive, full-funnel Amazon growth.
By syncing Pacvue’s Commerce and Advertising solutions, Duracell implemented profitability-aware automation including Net PPM%, Buy Box, and inventory rules to protect margins and recover $1M+ in lost revenue on Amazon in six months.