Your Prime Big Deal Days Playbook
Learn how to move the needle during Amazon’s first marquee sales event of the holiday season in this actionable guide for in-house commerce, retail media, and ecommerce teams.
A Proven Prime Big Deal Days Playbook
Master Amazon’s biggest sales moments with a full-year strategy. Get our playbook with sequenced actions, best practices, and frameworks to drive revenue across every major event.
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Year-round event calendar & prep timeline
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Full-funnel DSP and AMC playbook
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Real-time performance monitoring & optimization
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Post-event analysis & learnings framework
A Successful End-to-End Strategy.
Pre-event planning. The more you prepare, the better you’ll perform. This guide outlines the mission-critical tasks to complete before the event begins, from inventory planning to audience targeting.
Get the pre-event checklist.
In-flight optimization. The first 24 hours are crucial. Learn how to claim an early lead, so you can overcome stiffer competition and higher advertising costs during the second day of the event.
Follow a trusted roadmap.
Post-event strategy. Your work isn’t over yet. Beyond replenishing stock and filing disputes, this guide will teach how to debrief teams and leadership while informing your Cyber 5 strategy with Big Deal Days data.
Invest in long-term success.Prime Big Deal Days 2025: The Metrics That Matter
Key benchmarks from the Pacvue network
Prime Video Ads helped us build momentum in Germany before Black Friday and Cyber Monday, then retarget those audiences when intent peaked. Pacvue made it simple to execute at scale, and the AI-driven workflows helped us move faster on audiences, budgets, and optimization without adding operational overhead.
Delivering outcomes at scale for +70,000 brands and agencies
All case studies
L’Oréal UK and Publicis Media UK connected retail readiness signals directly to media execution through Pacvue’s Commerce Media OS, ensuring ad spend was dynamically concentrated on in-stock, Buy Box-eligible listings during peak event windows.
To accelerate new-to-brand growth across Japan’s top retail media platforms, Itsumo deployed Pacvue as its AI-powered commerce OS, integrating Sponsored Ads, Amazon DSP, and AMC to remove SQL bottlenecks and activate audiences at speed.
With Pacvue’s Commerce Operating System, Revlon’s Mitchum brand and Horizon Media connected media investment with real-time commerce signals to shift from reactive adjustments to proactive, full-funnel Amazon growth.
By syncing Pacvue’s Commerce and Advertising solutions, Duracell implemented profitability-aware automation including Net PPM%, Buy Box, and inventory rules to protect margins and recover $1M+ in lost revenue on Amazon in six months.