L’Oréal Spain, one of the world’s leading beauty and skincare companies, and Zenith Media (part of Publicis España), partnered with Pacvue to sharpen the performance of their Amazon Ads program. They chose Pacvue to transform how the Mixa brand performs on Amazon.
+108%
Increase in sales
+22%
Increase in ROAS
-20%
Reduction in CPC
-10%
Reduction in lost sales
The Challenge
As L’Oréal Spain scaled its Amazon Ads investment, managing campaign budgets with the precision the business demanded became increasingly complex. The core challenge was one that many enterprise brands face: how do you keep Amazon campaign spend optimally paced throughout the month without pulling your team into daily manual oversight?
Without precise pacing controls, Amazon campaigns risk burning through budgets too early in the month, leaving performance gaps in the final weeks when consumer purchase intent remains high.
L’Oréal Spain and the Zenith Media teams needed a solution that could bring automation and intelligence to Amazon budget management: one that would pace spend precisely, prevent early overspend, protect end-of-month performance, and give the team back the time to focus on strategy.
Pacvue has transformed how we manage Amazon Ads for L’Oréal Spain. What used to require constant manual attention now runs with precision on its own. Pacvue doesn’t just save us time; it makes Amazon budgets genuinely work harder.
The Solution
L’Oréal Spain and Zenith Media turned to Pacvue, the AI-powered commerce media OS built for enterprise brands and agencies running complex, multi-brand programs across Amazon Ads and 100+ retail media networks globally. Activating Pacvue’s Budget Manager across Mixa’s Amazon Ads campaigns, the team gained the automation and control needed to run budget allocation with real precision.
Pacvue enabled the teams to schedule custom daily pacing for Amazon campaigns, set automated spend rules, and establish guardrails that prevented campaigns from front-loading budget or leaving spend undeployed late in the month. Rather than reacting to budget issues after the fact, the team could set intelligent parameters and trust the platform to manage execution within those boundaries.
The Results
The impact of Pacvue’s Budget Manager on Mixa’s Amazon Ads performance was significant. By removing inefficiencies from the spend cycle, every Euro of L’Oréal Spain’s budget worked harder.
- +108% increase in Sales driven by more consistent campaign delivery and optimized spend allocation across the Mixa brand
- +22% increase in ROAS as smarter Amazon pacing ensured budget reached high-intent shoppers at the right moments throughout the full month
- -20% reduction in CPC achieved through more efficient Amazon budget deployment that reduced wasted spend during low-performance windows
- -10% reduction in Lost Sales as campaigns stayed active for more hours throughout the day, with budgets no longer running out before peak shopping windows closed
Awards & Recognitions
