Reading time: 1 minute
Women’s History Month: Retail Media Spotlight
From fragmentation to the rise of AI and social commerce, 2025 is set to be a defining year for retail media. But how should brands recalibrate their ad strategies to keep up?
In this exclusive “Inside Retail Media” interview, two women at the forefront of retail media, Pacvue’s President Melissa Burdick and GroupM’s Global Head of Commerce Sam Bukowski, break down the trends shaping 2025.
In this discussion, Sam shares her perspective on:
- Why investment discipline is critical for long-term success
- How brands can integrate social commerce into their retail media strategies
- What AI means for creative scalability and personalization
- How brands should rethink their retail media investments in 2025
As we celebrate Women’s History Month, we’re recognizing leaders like Sam and Melissa, who are pushing the industry forward with data-driven strategies and bold ideas.
