16 minutes
The 12 Prompts for Winning Holiday Retail Media with Pacvue Agent
Pacvue Agent isn't just a chatbot that summarizes your data. It's built to connect real-time signals from your retailers (inventory, margins, competitor moves, customer behavior) and turn them into actions your team can trust and approve. For teams managing campaigns across 100+ retailers, it means faster decisions without losing visibility into margin, stock, or competitive risk.
10 minutes
Sleigh the Season: How to Build a Winning Holiday Ecommerce Strategy
Cyber 5 is no longer a five-day sprint. Last year it was a $44.2 billion online event, and it rewards the brands that show up everywhere, not just those that spend the most. Shoppers increasingly research and buy across multiple retailers – Amazon, Walmart, Target, Instacart, and a fast-growing set of emerging platforms. But these […]
4 minutes
The New Retail Contract: Key Takeaways From Groceryshop 2026
Discover the top insights from Groceryshop 2026, along with actionable recommendations to capitalize on them.
5 minutes
Beyond the Dashboard: Why TikTok’s True Impact Goes Unmeasured
More people are discovering products on TikTok, researching on Amazon, and buying through either platform. Yet most platform measurement tools were built for a world where each channel operated independently. TikTok shows you TikTok conversions. Amazon shows you Amazon sales. But neither provides a solution to answer the question every CMO is asking: What is […]
7 minutes
How MCP Is Reshaping Retail Media Strategy
Enterprise retail media teams now manage 15 to 40 platforms, up from 5 to 8 a decade ago. Managing that many was feasible when brands had dedicated analysts and time to compile reports. It’s becoming impossible now. The problem isn’t the platforms themselves. It’s the question that comes from having that many: How do you […]
8 minutes
ChatGPT Ads in 2026: Early Results, Best Practices, and How to Get Started
OpenAI launched ads in ChatGPT earlier this year, and the early campaigns are already teaching us things that don't match what we expected. This guide covers what ChatGPT Ads are, how they work, what the first wave of results is showing, and how to get started, with learnings from a webinar Pacvue hosted with OpenAI and Kepler.
7 minutes
What Is Connected TV Advertising? (And Why It Matters for Retail Media)
Connected TV is reshaping how brands reach shoppers before they search. This guide explains what CTV is, how it works, and why it's becoming essential for retail media strategies.
7 minutes
Maintaining Momentum Post Summer Sales Events
Most marketing teams close the tentpole sales window with a sigh of relief. Prime Day, Walmart Deals, Target Circle Deal Days, and Black Friday compound to create some of the biggest new-to-brand opportunities and busiest weeks in the retail media calendar. But when brands treat event days as the finish line, they shut up shop […]
11 minutes
Prime Day in Real Time: Why Hourly Optimization Beats Daily Reporting
Preliminary data from the first days of Prime Day 2026 points to a more competitive summer sales season, with conversion rates under pressure, ad costs climbing, and impressions down. Here's what's driving it and how to optimize your strategy for the final push.
7 minutes
How to Compare Retail Media Performance Across Retailers in Europe
Retail media ad spend in Europe is set to reach €31bn by 20281 The opportunity is growing fast, but so is the cost of getting it wrong. As brands expand across more retail media networks, comparing performance is becoming harder. When clarity slips, budget decisions slow down and revenue opportunities are missed.
7 minutes
AI for Advertising: How Modern Advertisers Can Leverage AI to Drive Growth
If you’re thinking about how to use AI in marketing, the gap between advertisers who use AI and those who don't is widening. AI-powered advertising teams are making better decisions, moving faster, and getting more out of ad budgets. This guide explains what they’re doing differently.
10 minutes
How to Optimize and Scale Amazon DSP Campaigns
Once you understand what Amazon DSP is, the next step is launching, optimizing, and scaling campaigns that move the business. This guide covers how to get started, six ways to optimize performance, how DSP Plus fits into a mature strategy, how non-endemic brands can use DSP, and how Pacvue compares to managing campaigns natively.
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