Making Sense of MCP: Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce media operations. June 30th, 9 AM PDT / 12 PM EDT.

Register now.

About the Author

Kyle Costa

Sales Director - Emerging

Pacvue

Kyle Costa is an e-commerce consultant with a proven track record, growing brands and maintaining rapid growth on Amazon and other e-commerce channels. His focus in on digital advertising and branding.

Strategy & Trends
Read time 3 minutes
January 27, 2022

Moving from Single-Keyword Campaigns to Optimize at Scale

This article covers why sellers should consider transitioning existing single-keyword campaigns to multi-keyword campaigns and a one-pager on how to change your campaign structure.

Awards & Recognitions

Amazon AdTech Reseller Badge