2026 Q1 Retail Media Benchmark Report: Benchmark your retail media performance with the latest quarterly data across Amazon, Walmart, Instacart, and Target.

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About the Author

Dave Lee

Enterprise CS Director

Pacvue

Dave Lee is an accomplished eCommerce professional with over 12 years of experience managing and scaling eCommerce businesses both for brands and manufacturers as well as retailers.

Strategy & Trends
Read time 5 minutes
February 3, 2023

Understanding 1P Performance on Amazon: A Guide to Tracking Your Promotions Efficiently

Setting up promotional plans can help with seasonal sales, but consistent success with driving more awareness and conversions year-round requires analysis of your past successes.

Awards & Recognitions

Amazon AdTech Reseller Badge