The Complete Deal Days Recap: How Amazon, Walmart, and Target Performed in the First Sales Event of Q4 2026
Discover how brands and agencies spent their advertising dollars and how much value they ultimately created during Prime Big Deal Days, Walmart Deal Days, and Target Circle Deal Days in this actionable, forward-looking report.
The Complete Deal Days Recap
Discover how brands and agencies spent their advertising dollars and how much value they ultimately created during Prime Big Deal Days, Walmart Deal Days, and Target Circle Deal Days in this actionable, forward-looking report.
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Robust cross-retailer data
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Actionable Deal Days insights
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Proven framework for winning Cyber 5
レポートの内容
Discovery sets the stage. While Deal Days ran in early October, many shoppers first came across the products they ultimately purchased in the days and week before the event—through short-form video, social media, or off-platform advertising. Brands that invest in discovery commerce early can build an audience of warm prospects before the next sale kicks off, giving them a powerful head start.
Explore upper funnel impact.
Timing was a key factor in performance. On Amazon and Target, ROAS, CVR, and CTR were strongest on Day 1 as shoppers arrived with intention, ready to take advantage of a relatively short promotional window. By Day 2, Walmart Sponsored Brands ROAS peaked, while Sponsored Products remained evenly profitable for the retailer through the remainder of the event.
Leverage dayparting and scheduling.
Essentials were costly and competitive. Health & Household was the most expensive category to advertise in, while Grocery & Gourmet had the highest CVR. As shoppers continue to prioritize stocking up on everyday goods—particularly during sales like Deal Days and Cyber 5—auction pressure will remain elevated.
Explore category trends.We treat Prime Big Deal Days, Walmart Deal Days and Target Circle Deal Days as the dress rehearsal for Cyber 5. They show us which offers, creative and keywords actually move, and they fill our remarketing audiences with shoppers who looked but didn’t buy. We also plan discounts across all of them so October doesn’t undercut November. By the time Black Friday hits, we already know what works and who to go after.
Deal Days 2026, by the Numbers
Based on Pacvue’s Performance Data
Sponsored Brands, Amazon Ads
Sponsored Products, Walmart
Target
7万社以上のブランドや代理店に対し、大規模なコマース成果を提供
すべてのケーススタディ
ロレアルUKとパブリシス・メディアUKは、Pacvueの「Commerce Media OS」を活用し、小売店舗での販売準備状況を示すシグナルをメディア運用に直接連携させ、在庫があり「Buy Box 」の対象となる商品リストに広告費が動的に集中されるようにしました。
日本を代表する小売メディアプラットフォーム全体において、ブランド初購入者の獲得を加速させるため、ItsumoはAI搭載のコマースOSとしてPacvue を導入し、Sponsored Ads 、Amazon 、DSP 、AMC を統合することで、SQLのボトルネックを解消し、迅速にオーディエンスへのアプローチを実現しました。
Pacvue「Commerce Operating System」を活用し、レブロンのミッチャムブランドとホライゾン・メディアは、メディア投資とリアルタイムのコマースシグナルを連携させることで、事後対応型の調整から、Amazon 全ファネルにわたる積極的なAmazon へと転換しました。
Pacvueのコマースおよび広告ソリューションを連携させることで、デュラセルは、純PPM%、Buy Box 、在庫ルールなどを含む収益性を考慮した自動化を導入し、利益率を確保するとともに、Amazon における6か月間で100万ドル以上の売上損失を回復させました。