Nate Shurilla
Responsable APAC
A global leader in eCommerce, AI, and digital, Nate serves as a bridge between East and West. With over 15 years across APAC, he has driven innovation across a wide range of commerce platforms—including owned, e-retail, marketplaces, social, and OMO— as well as implementing AI in marketing from early days while holding positions such as Global Director of Commerce & Digital Assistants at the Dentsu Group and Global Head of eCommerce at the Shiseido Group.
A global leader in eCommerce, AI, and digital, Nate serves as a bridge between East and West. With over 15 years across APAC, he has driven innovation across a wide range of commerce platforms—including owned, e-retail, marketplaces, social, and OMO— as well as implementing AI in marketing from early days while holding positions such as Global Director of Commerce & Digital Assistants at the Dentsu Group and Global Head of eCommerce at the Shiseido Group.
Currently, he leads the Asia region at Pacvue, the top AI-driven Commerce Operating System, where he supports clients in all verticals drive business performance.
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