The CMO’s Guide to the Future of Commerce Media: The traditional funnel is broken. See how the Commerce Grid fixes it, measure real business outcomes, and make the three strategic moves that win in 2027.

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About the Author

Andrew Buss at Retail Bloom

Brand Protection Manager

Retail Bloom

Andrew Buss is an attorney with more than 5 years of experience supporting brands' eCommerce efforts. He's assisted brands across a variety of industries in creating brand protection foundations (i.e. reseller programs), monitoring pricing and seller activities online for brand clients, and leading enforcement efforts.

Strategy & Trends
Read time 6 minutes
March 17, 2021

Amazon Advertising and Brand Protection – What they have in common

Brand protection: what is it, and why it's important for Amazon advertisers.

Awards & Recognitions

Amazon AdTech Reseller Badge