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About the Author

Matt Abbruzzese

Matt Abbruzzese is an innovative and creative-driven marketing expert with 15 years of experience in retail, SaaS eCommerce advertising, and political campaign fundraising & marketing management.

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How Ad Spend Impacts Competitors’ Share of Voice

How a top leading brand's ad spend changes drove industry shifts in share, allowing competitors to capitalize on more efficient sales, leading to missed revenue and profits.

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