STORiiY is a company that owns multiple beauty brands operating on Amazon across the APAC market. With a portfolio rooted in K-pop culture and professional artistry, their brands move fast and their campaigns need to keep up. Looking to scale performance without scaling headcount, STORiiY turned to Pacvue Advertising to bring automation, visibility, and precision to their Amazon strategy. The results redefined what their team could accomplish.
+1.34x
YoY ROAS
+2x
YoY Total Sales
+2x
YoY ROI
The Challenge
STORiiY needed to push beyond the limitations of Amazon’s native console to scale performance and operate efficiently. Their goals were clear: improve ROAS and total revenue, reduce the manual workload on their team, and gain visibility into performance data that Amazon simply doesn’t surface natively.
Managing 100+ campaigns manually was consuming 30–60 minutes of daily adjustments — time that could be spent on higher-value initiatives like creative testing. And without keyword-level insight, budget decisions were flying somewhat blind.
Pacvue gave us visibility we simply couldn’t get from the Amazon Console alone. Keyword tagging revealed opportunities we were leaving on the table, and the automation handled the execution at a scale no manual process could match. Doubling our ROI was the result of finally having the right tools.
The Solution
STORiiY partnered with Pacvue to automate and optimize their Amazon Advertising operations at scale. With Pacvue’s advanced rules engine, reporting dashboards, and budget management capabilities, they replaced manual guesswork with precision automation. Key capabilities deployed:
Advanced Automation Rules
Automating hyper-granular bid and campaign adjustments that would be impossible to replicate manually. Replicating these rules by hand would require over 6,500 hours of work.
Targeting Rules
Proprietary thresholds were set for each category to automatically control bid aggressiveness based on ongoing performance signals.
Budget Manager & Automated Budget Replenishment
Budget was automatically allocated to high-performing campaigns, eliminating opportunity loss from out-of-budget status during peak windows.
Keyword Tagging & Visualization
Pacvue’s dashboard surfaced performance in formats unavailable in the Amazon Console, revealing the high potential of generic keywords and enabling smarter budget allocation decisions.
Results
STORiiY entered the partnership with a clear mandate: grow performance and get time back. Pacvue’s automation capabilities delivered on both fronts. By eliminating hours of daily manual bid management and replacing it with intelligent, rules-based optimization across 100+ campaigns, the STORiiY team shifted from reactive execution to proactive strategy. The impact showed up across every key metric — ROAS, total sales, and ROI all saw dramatic year-over-year growth within a single quarter.
- Automated bidding and optimization drove meaningful improvement in return on ad spend.
- Coordinated ad and budget strategy compounded to lift overall business performance.
- Efficiency gains across the account delivered outsized returns relative to investment.
- By automating 30–60 minutes of daily manual bid adjustments, the STORiiY team reclaimed time for strategic work like Sponsored Brands creative A/B testing.
Measurement period: January–March 2026
Awards & Recognitions
