The European commerce landscape is entering a new phase.
Retail media is becoming a foundational channel—but not at the same pace across markets. Performance TV is bringing closed-loop measurement to upper-funnel investment. And AI is reshaping how consumers discover and purchase across an increasingly complex, multi-market ecosystem.
In this recorded session of Through the Lens: What’s Next in European Commerce, Pacvue brings together Mark James, VP & Head of EMEA at Pacvue, and Daniel Knapp, Founding Advisor & Data Architect at Colosseum Strategy, to unpack what’s changing now—and how brands and agencies should be preparing for 2026.
Watch the full recorded session to learn:
How retail media is evolving across European markets — and what becoming a foundational channel looks like in a fragmented EMEA landscape
What performance TV and upper-funnel commerce mean in practice for multi-market European teams
How brands in Europe are approaching full-funnel measurement, incrementality, and cross-retailer KPI normalization
Where European leaders see the biggest growth opportunities and structural risks over the next 12–24 months
Key insights and practical perspectives from live audience Q&A across EMEA markets
