In this recorded masterclass from OMR 2026, we’ll show you how to master the complexity of modern Amazon strategies and unleash real full-funnel growth. The secret to successful brands? They leverage the perfect combination of strategic agency excellence, the powerful features of the Pacvue platform, and the full potential of the Amazon ecosystem — DSP and AMC.
Learn how to build reach beyond Sponsored Ads and use the Amazon Marketing Cloud (AMC) as a game-changer to finally make cross-channel effects measurable. Using a real-world example, you’ll see exactly how this setup works: a strong, holistic strategy from the agency, operationally scaled and efficiently managed by Pacvue. The result? Massively more awareness, better traffic, and revenue growth that you can prove in black and white.
In this session, experts from Pacvue, Amazon Ads EU, and Xingu unpack why this is fundamentally a structural problem, not a data one — and why most brands are optimizing for what’s easiest to prove rather than what’s actually driving growth.
